CITY OF LOS ANGELES TO VOTE ON "THE BEST BURGER IN TOWN"

Los Angeles, Calif. (May 21, 2010) In honor of National Hamburger Month, dineLA, LA INC and ATCOST.COM are conducting an online vote to determine once and for all which LA restaurant has "The Best Burger in Los Angeles".

This referendum has been called in the hopes of settling a longstanding and passionate debate as to which burger is actually "the best" burger in a city that has always laid claim to being the undisputed Burger Capital of the World.

Through May 31st, Los Angeles burger lovers will be able to cast a vote for their favorite hamburger directly on the dineLA and Los Angeles Convention and Visitors Bureau Facebook Fan Page located at www.facebook.com/losangelesfan. Nominees include BLD, In-N-Out, The Shack, Apple Pan, 26 Beach and Father's Office among many others.

In addition, dineLA will be offering daily deal vouchers where LA residents can save 50% off food and drinks at the featured restaurants. These daily deal vouchers will only be made available once a minimum number of people agree to buy them, so burger lovers everywhere are encouraged to invite friends and family to participate in the promotion and share the deals via email, Facebook and Twitter. The vouchers are good for anything on the restaurant's menu.

Through AtCost.com's groundbreaking collective buying technology, buyers can get an even better deal than the 50% off when they decide to actually promote and "share" the deal with friends via email, Facebook and Twitter.

"AtCost.com is the only platform on the web that instantly gives people a better deal just for sharing with friends. The more people you share the deal with, the more you save. Combined with the ability to purchase directly on Facebook or within one of our interactive banners, AtCost.com empowers any merchant or publisher to create a unique social shopping experience." said Michael Reinstein, Founder and CEO of AtCost.com.

Burger lovers are encouraged to get behind their favorite burger joint and help their friends save money on the best burgers in the city. For convenience, the daily deal vouchers are available for purchase through www.atcost.com, www.discoverlosangeles.com or directly on Facebook through the www.facebook.com/dineLA Facebook Fan Page and the Los Angeles Convention and Visitors Bureau Facebook Fan Page www.facebook.com/losangelesfan. People that sign up for the new DineLA Daily Deal Email, will also be entered to win FREE vouchers to every featured restaurant.

ABOUT ATCOST.COM
AtCost.com has developed a self-service social shopping platform that empowers anyone to create customized Group Buying opportunities on Facebook and concurrently across the web. AtCost's patent-pending distributed commerce technology makes it possible for consumers to make impulse purchases directly inside the Facebook platform (either on a fan page or directly on a "wall" or newsfeed) as well as across the web in embeddable display ads and banners. The AtCost platform includes a groundbreaking instant discounting system that rewards customers with deep discounts at the point of sale when users "share" offers with friends via Facebook, Twitter or E-mail. The more people users share the deals with, the more money they instantly save.

AtCost also operates www.atcost.com, an online shopping resource and newsletter, which finds and reports on unique 'daily deal' offers in more than 60 cities across the United States, United Kingdom, Canada and Australia. AtCost.com provides consumers with a free, fast and simple way to find the best offers available online from sites like Groupon.com, LivingSocial and MyCityDeal. Atcost.com is based in Beverly Hills, California.
http://www.atcost.com

ABOUT DINELA:
dineLA is a dynamic marketing initiative between LA INC., American Express and the LA restaurant community to promote the scale and variety of LA restaurant and food experiences to locals and visitors. dineLA's comprehensive Web site-www.dineLA.com-provides detailed information and search capabilities for over 2,000 area restaurants; chef profiles; a culinary events calendar; monthly enter-to-win giveaways; e-newsletter; online chef and restaurant videos; as well as engaging and timely editorial content. dineLA seeks to position Los Angeles among the top restaurant cities in the world and to build awareness, traffic and revenue for restaurants throughout the greater LA area. In addition, dineLA plays an active role promoting the LA restaurant scene year-round through involvement in industry events such as the LA Wine Fest, the Art of Food & Wine Palm Desert, and wine & dineLA. For more information, please visit: www.dineLA.com.

ABOUT LA INC.
LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, LA INC. is recognized as the city's official tourism marketing organization. For more information, visit the official visitor information website of Los Angeles at www.discoverLosAngeles.com.