Luggage Online Launches Redesigned Website

Cherry Hill, NJ—Luggage Online, the Internet’s leading provider of luggage, business cases, and travel accessories, launched their redesigned website last month. (www.luggageonline.com)

The new site, designed by Fry, Inc., features a new logo and a redesigned layout, giving it an overall new look. “Our improved navigation and search, and new shopping tools will make it easier for customers to shop Luggage Online,” said Tim Jacobsen, Vice President of Ecommerce. These improvements include a streamlined checkout process and tools for finding laptop cases and carry-on luggage. Customers can now select their laptop model and Luggage Online will display all laptop cases that fit the selected laptop. The new carry-on tool works in a similar fashion. Shoppers choose an airline and the site displays carry-ons that meet the airline’s requirements

“We are extremely pleased with the new Luggage Online site. Our business has been growing tremendously over the past six years and we expect our new site will help increase conversions and sales even more so,” said Tim Jacobsen. Luggage Online’s sales have been growing at a rate of 40% per year since 1998.

Prior to redesigning the site, Fry conducted extensive research of Luggage Online's older site as well as competitor sites. Next, Fry conducted data analysis and a heuristic evaluation of the site. “We weren't just looking for a facelift, we wanted to increase conversions and leave more of an impression on our customers," noted Jacobsen. "Every decision we made in designing the new site was with the intention of moving visitors deeper into our site and increasing conversions."

About Luggage Online
Luggage Online is the Internet division of a well-established luggage enterprise founded in 1927. With over 2,000 products by over 80 different brands, Luggage Online offers a selection of luggage and travel accessories that will meet any budget and any lifestyle. Top brand names include Tumi, Samsonite, Kenneth Cole, Travelpro and many more. Luggage Online compliments their wide selection with top-notch customer service by offering free shipping, free returns and a low-price guarantee. Be sure to check out Luggage Online’s redesigned website at www.luggageonline.com.

About Fry, Inc.
Fry, Inc. helps organizations conduct business transactions, disseminate information, build customer relationships and synchronize efforts across multiple channels. The firm designs, builds, integrates, hosts and manages e-commerce applications for clients such as The Auto Club Group, Brookstone, Crate and Barrel, Eddie Bauer, Godiva Chocolatier, Kmart, Lillian Vernon, T.J. Maxx and Whirlpool. Online operations created and managed by Fry generated more than $1 billion in 2004. The company has offices in Ann Arbor, New York and Chicago and specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy. Fry is a privately held company that has been designing and developing online applications for over ten years. For more information, visit the Fry web site at www.fry.com.