Diamond Heiress Introduces The Push-Up Bra Type Diamond Earrings

New York, NY - May 18, 2010 — Can diamonds appear smaller than they actually are? A new push-up-bra-like diamond earring setting by Diamond Heiress promises psychedelically sparkling diamonds - anywhere, everywhere - even with ear piercings that are off center, which traditionally causes diamonds to appear smaller than they actually are.

Just like life, the piercings in one's ears might be a little off center. Traditional diamond studs are constructed with perfectly pierced ears in mind. Some women have piercings set closer to their face, which means traditional 1 carat diamond earrings will never be able to capture enough light and will therefore appear smaller than they actually are.

The patent-pending Diamond Heiress Light Maximizing Setting is a unique platform setting that optimizes the brilliance of the diamond, even if one's ear piercings are off center, by essentially perching the diamonds further out and higher up than traditional settings to achieve maximum light performance. This proprietary architecture results in fantabulous diamond earrings that appear brighter and larger than ordinary diamond earrings, any time, anywhere. Think of it as the push-up bra for diamonds.

About Diamond Heiress Diamond Earrings

Diamond Heiress diamond earrings are the heiresses of the diamond world. They are designed to light up every party, dazzle every runway, and blind all the paparazzi.

Without light, diamonds cannot shine to their full potential. The true test of a diamond's worth is its superior light performance in all light conditions. Many factors can affect the light performance of a diamond, including the diamond's innate crystal structure, natural inclusions within the diamond, how well the diamond has been cut, how well the diamond has been set, and the amount of light being directed towards it. Precision is key to every part of the process. Diamond Heiress diamond earrings address all of these elements to achieve maximum light performance under all light conditions. The value proposition is clear: fantabulous diamond earrings that appear brighter and larger than ordinary diamond earrings, any time, anywhere.

Two elements clearly give Diamond Heiress diamond earrings added distinction: exceptional diamonds and a unique setting. Every Diamond Heiress diamond has been carefully selected, taking over 40 times longer to polish than ordinary diamonds using 100x magnification technology. The high maintenance factor is well worth it. A fantabulous pattern of hearts and arrows dances within every Diamond Heiress diamond as testament to their extraordinary distinction. Plus, the patent-pending Diamond Heiress Light Maximizing Setting ensures that the diamonds capture enough light so that they are center of attention, anywhere, everywhere - even if the piercings in one's ears are off center.

The Diamond Heiress collection comprises: 0.5 carat, 1 carat, 2 carat, 3 carat, and 4 carat diamond earrings. There is a current waiting list of 6-8 weeks.

Finally, Diamond Heiress is committed to donating a minimum of 8% of net profits to charities that help make the world a brighter place, including Oxfam, St. Jude's Hospital, Give Kids Good Schools, Catholic Charities' Campaign to Reduce Poverty, and Love Our Children.

Contact:

Diamond Heiress LLC
888 884 8580
youglowgirl@diamondheiress.com
www.diamondheiress.com
http://diamondheiress.myshopify.com/