Underground Printing Opens New Location in Lexington at 535 S. Upper

Underground Printing, a custom screenprinted and embroidered apparel company, has recently opened its twelfth campus location in Lexington, KY. The new store, located at 535 S. Upper in the CentreCourt shopping plaza across from Fazolis, will follow the successful model that the company has developed at its other locations - offering unparalleled customer service, quick turnaround, low prices, and technology to make getting top quality custom printed apparel affordable and easy. In addition to their custom printing services, the new Underground Printing store in Lexington carries a full line of officially licensed UK apparel, but with a unique approach that will quickly set the apparel maker apart from the bookstores and other campus apparel providers.

Looking to stand out in a competitive market, Underground Printing will bring a number of unique features to the Kentucky apparel market. The company has shirked the conventions of the traditional, boxy bookstore t-shirt, opting for better fits, softer materials, and brands that appeal to the college market. "We'll be carrying a lot of fitted and hip styles from brands like American Apparel and generally keeping things fresh with short run designs that can be responsive to the climate on campus," said co-owner Ryan Gregg. The company hopes to use this ability to speed product to their shelves in a matter of days to bring a fresh way of thinking about collegiate apparel. "While a few designs will always be classic, we don't think students should still have the same boring options for designs and styles when they are Seniors that they did when they were Freshmen," said Gregg.

In addition to the physical store location, customers can also shop online at www.ugpkentuckyapparel.com. Underground Printing co-owner Rishi Narayan remarks, "So many of our customers have become accustomed to our great products and service while they are on campus, and we want to continue to serve them as they become alumni and move out into the world at large. Now they can pick up great UK gear no matter where they are, with the convenience of online shopping."

The store location opened for business March 19, 2010 and has already found a strong following in the campus community. "The response has been great so far," said Narayan. "A lot of students were picking up apparel to cheer on the Wildcats during their NCAA tournament run, and now they're back for more apparel already. We're looking forward to becoming a long-standing part of the community here in Lexington and proud to be part of such a great campus environment."

Underground Printing is located at 535 S. Upper St, Ste 105, across the street from Fazoli's and next to J. Gumbo's in the CentreCourt shopping plaza. The store is open 10a-7p Monday-Friday and 11a-6p Saturday and Sunday. Free Parking is available to all customers in the CentreCourt Plaza parking structure.

About Underground Printing:

Underground Printing offers custom printed t-shirts and other apparel online and at its thirteen locations to customers of all sizes. All of their custom apparel goods are printed and embroidered in-house at their 35,000 sq foot facility. The company currently has thirteen locations in eight states, including six locations with retail apparel lines and additional stores to come. The company was recently named to the Inc 5000 list of fastest growing companies in America and is currently ranked as the nation's 39th largest printer by volume by Impressions magazine. For more information on Underground Printing, please visit www.undergroundshirts.com.