FitnessFootwear.com Promotes Toning Shoes as First Step Towards a Healthier You

Toning shoes are all the rage and active lifestyle specialist FitnessFootwear.com is promoting them as a great way to start a new fitness regime.

The internet performance shoe specialist has long been a leader in the supply of outdoor performance footwear catering to hikers, walkers and outdoor enthusiasts. More recently the company has been promoting the benefits of toning shoes, which boost health and improve the quality of exercise for a less active market.

Toning shoes are appealing to all walks of life and the range of stylish designs fit in perfectly with today's fashion trends. They can be combined into everyday activities to give an extra boost to both health and personal fitness, when each step improved overall tone of the body without a compromise on style.

The shoes have been developed in response to recent biomechanical studies which have highlighted the benefits of barefoot walking. All of the major players in the lifestyle fitness market offer shoes which mimic barefoot walking and provide the benefits with the additional support and underfoot cushioning of a shoe. Performance tests and medical case studies have demonstrated that muscle activity is increased significantly by wearing all of the top three brands of toning shoes, and greater value is gained from simple exercise such as everyday walking.

FitnessFootwear.com has been singing the praises of FitFlop since 2007, when the lifestyle toning sandals first came on the market and revolutionised women's fitness. They have actively promoted the use of FitFlop sandals and championed the health benefits which a simple change of footwear can provide. The sandals utilise a Microwobbleboard in the soles which increases muscle activity in the lower body for an extra boost to toning. They provide superb anatomical support for the feet and have been widely reported to offer pain relief to sufferers of chronic lower back pain, and help reduce knee and foot discomfort.

This year has seen Skechers Shape Ups toning trainers see rising sales with the American brand giving a boost to overall fitness and toning session, whilst improving posture. Walking in the shoes activates a wide range of muscles groups throughout the body for a more thorough workout. The kinetic wedge in the sole creates a smooth rolling heel to toe transition which naturally moves the body forward into the next step, and helps to improve blood circulation.

FitnessFootwear.com biggest sales increase of 2010 has come from Reebok Easytone trainers, which are currently being advertised at primetime slots around the world. FitnessFootwear.com highly recommends the new trainers, which offer up to 28% more toning from simply wearing them, whilst being one of the most comfortable trainer brands of any currently on the market.

Supplying a range of models to cater to each niche, FitnessFootwear.com are seeing record sales as the toning sensation sweeps across the UK with both men and women choosing to get more benefit from their daily exercise routine.

For further information on the full range of toning shoes, sandals and boots from the major shoe manufacturers visit http://www.fitnessfootwear.com/s-360-toning.aspx