Blue Bamboo does it again: Mobile Merchants can now take Debit transactions with the Smartphone

April 14, 2010, Lake Mary, Florida, - Blue Bamboo, the premier provider of mobile payment solutions for the Mobile Merchant, announces smartphones go debit. Blue Bamboo specializes in innovating fast, reliable and industry compliant wireless electronic payment technology that enhances mobile workforce productivity and security without the premium cost. Justin Anderson, Vice President, International, explained, "Blue Bamboo has extended the wireless phone value proposition to smarthphone Mobile Merchants by adding debit transaction options. The smartphone with PA-DSS software can now pair over BlueTooth™ to the Blue Bamboo H50 delivering fast, reliable and secure EMV (Level 1 & 2), PCI-PED, compliant transactions. The approach mirrors our already popular P25-M approach for smartphone credit card-present solutions. Blue Bamboo continues as the leader and ideal partner for those creating total smartphone payment solutions for merchants on the move."

This first to market Mobile Merchant solution that enables debit transactions is a must have for PA-DSS smartphone application providers and an easy choice for businesses that demand mobile payments beyond credit. Firm's with mobile phone PA-DSS certified software can now enable functionality to process debit transaction types and implement a Blue Bamboo middleware program, as simple as integrating a printer, to finalize the solution offering. Created with portability in mind, the sleek, ergonomic, and light weight design of the H50 is suitable for a variety of mobile environments and together with PA-DSS software for smartphones and Blue Bamboo middleware, increases a solution provider's mobile payment type option from credit to include debit, which leads to increased transaction volume opportunities and new sales channels. This focus on low cost and reliable retail solutions can also take advantage of the merchant's cell phone investment, a savings on total cost of ownership that can benefit the merchant and solution provider. The Blue Bamboo H50 EPOS device with the BlueTooth™ communication module effortlessly pairs with a smartphone to form a powerful and economical combination in the merchant's hands.

The value propositions and multiple methods of packaging these creative solutions will evolve quickly. The growth of mobile payment options along with the H50's mag-stripe and smart card readers that enable acceptance of credit, debit, gift and loyalty, and stored value cards as required in the field will lead to many new field innovations. Jeffrey Schultz, CEO of Secured Financial Network (OTCBB:SFNL), which owns Redfin Network offered, "we are excited about offering our ISO channel this new merchant tailored smartphone solution. We will package low monthly fees, more functional and affordable P25-M and H50 payment peripheral devices, lower cost card-present credit transactions and increasingly demanded debit swipes and pin processing, all through our PA-DSS software, connected to over 10 major US processors via the Redfin Gateway." The Redfin solution will be available April 30, 2010. And, yes, as always with Blue Bamboo solutions, one can still get the paper receipt.

Any Processor, Bank, ISO, Solution Reseller, software maker and EPOS provider may contact Blue Bamboo at Americas@bluebamboo.com to discuss customized co-branded programs geared to take advantage of the existing Blue Bamboo PCI-PED and other certifications.

About Blue Bamboo
Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS terminal and peripherals industry. Blue Bamboo's robust electronic payment technology delivers scalable, customer-centric wireless and retail payment solutions which meet PCI and EMV standards all in a secure, reliable and versatile design.

Visit www.bluebamboo.com or email sales@bluebamboo.com.