FOR IMMEDIATE RELEASE VP RECORDS THE WORLD LARGEST INDEPENDENT DISTRIBUTOR OF REGGAE MUSIC LAUNCHES RIDDIM DRIVEN APPAREL A PREMUIM SPORTSWEAR COLLECTION AT THE PROJECT SHOW

The collection includes washed/treated silk screened and embroidered cotton tees, woven's, polo’s, Lenin derby’s, track jackets and knits. Riddim Driven will be exhibiting in booth (661 BROADWAY) in the outwear category.

Damion Wongsang, Brand manager of Riddim driven apparel commented,” we are pleased with the rollout of our new collection. This premium lifestyle collection will allow our customers who are emotionally attached to the Riddim driven product to reinstate their love for our brand”.

Riddim Driven have been in the apparel business since 2002 selling T shirts and accessories mainly to New York, Japanese, Canadian/ clientele our brand is known for premium style, subtle Colors, fine details and innovative designs "# # #".

About Riddim Driven apparel, Inc

Riddim Driven is the latest premium sport brand of clothing and accessories brought to you by the worlds largest Independent label and distributor of Reggae music, VP Records. Riddim driven spring 06 Collection is inspired by the story/style of the era which fueled the humble roots of reggae/vp records. Riddim driven is a unique hybrid of culture inspired sport with premium boutique edge and quality

For media Contact:

Damion N. Wongsang
Brand manager
PH: 718-425-1100 ext 112