Tesco.com CEO Laura Wade-Gery To Keynote eTail

London, March 15, 2010 – Laura Wade-Gery, CEO of Tesco.com and Tesco Direct, has agreed to an exclusive on-stage interview by EMOTA at eTail taking place June 16 and 17 in London, UK.

Laura became the CEO of Tesco.com in January 2004. In her first year, total sales were increased 24% to £719 million and in 2006 she launched Tesco Direct where she was the driver behind its online clothing venture. Currently, she and her team have their hands full with transitioning all customers to a new platform by the end of March.

Tesco.com & Tesco Direct reached an annual turnover of £1 billion online by mid 2009 with additional reported sales increases of 50% over the holiday period. At the foundation of this phenomenal growth lies active international expansion, a focus on improving the online customer experience, multi-channel synergy, diversification in non-food categories, and product range development; all key themes of eTail 2010.

eTail attendees will benefit from this rare opportunity to speak with a true innovator within the retail industry. Laura shares her insights with them on June 17 at 8:15 am.

Visit www.eTaileurope.com for further program details and event information. Retailers will receive a 50% discount by booking with priority code: 11556XZ851. Register online at www.eTailEurope.com or call +44 207 368 9465.