WDC Media Creates Market-Niche for Christian Organizations Seeking Media Exposure

Oct 12 (Phoenix, AZ)—-With raw determination, a keen eye for news, and professional journalistic talent, it's not surprising that WDC Media has become an industry leader in planting Christians in the news.

WDC Media's public relations and media assignments range from Trinity Broadcasting Network, the world's largest religious network, to author Tommy Tenney (God Chasers Network). His novel, "Hadassa, One Night with the King," is being produced as a film starring Peter O' Toole and Omar Sherif. The firm also represents notable pastors such as Leo Godzich (First Phoenix Assembly of God), director of the National Association of Marriage Enhancement. In addition, there is Uri Hare, Founder and Director, Center for Phoenix's Biblical Hebrew "Music from God" CD project.

It's not surprising that WDC Media has created a significant niche in the media marketplace that was once closed off to faith-based content providers. "We're like pit-bulls set loose on a higher purpose," relates Susan Zahn, the firm's National Director. "WDC Media takes seriously what God has called it to do — impact, inform and inspire the masses through news and popular media."

As a public relations agency specializing in news placement for faith-based organizations, WDC Media already has established its unique presence in the media world, its clients inscribed in the Who's Who of the Christian 411.

"The road to success did not come easily for WDC Media. For months our phones didn't ring," recalls Susan Zahn. "Talking to pastors and Christian leadership about crossing their message over into the secular news market was like beating my head against a 100-foot stone wall.

"Many evenings I cried out to God for comfort. Then I'd dial Stonyford, California, to talk with my mother, Ellie Crain, WDC partner. With my voice still shaky, we would begin to pray. We knew God would remain faithful to the vision He had painted upon our hearts."

Faith paid off in a big way for Zahn and Crain. Today, WDC Media is booming. It aggressively assists religious organizations convey their message to the secular sphere.

"Unlike most PR firms that passively rely on press releases," informs Grant Swank, WDC's managing editor. "WDC Media succeeds by personally contacting journalists. It goes forth, assertively pursuing our clients' cases."

"WDC Media understands the importance of knowing how to talk to secular media," reports Dr. Joseph Chavez, former Senior Pastor of Phoenix Inner City Church. "Their team identified four separate stories for our church and framed each item as a news story. That resulted in our church being featured on ABC15, NBC12, CBS5 as well as FOX, and even MSNBC! That kind of intense thrust into secular news by a Christian public relations firm just didn't exist before WDC Media," Chavez testifies.

Unlike most of WDC Media's competitors who publicize their firms' locations as a key selling point to attract Christian clients, WDC uses an operational style that is pro-active, client-responsive, and cost considerate.
"We pour our resources into people, not expensive office space," explains Zahn.

"We are a no-frills corporation with a genuine burden to reach out to touch the nation's heartbeat. Our extra resources go into pro-bono PR work to advance the Christian ethic via smaller ministries that cannot afford to retain a public relations firm. With us, it's not about money. It's about effecting change through proven driven media dynamics."

For more information about WDC Media, please call (602) 296-4626.