iSEARCHNAKED.COM WIPES OUT CLICK FRAUD AND “PAY-PER-CLICK”

San Diego—-September 2005—-iSearchNaked, llc—Amid sharply rising occurrences of click fraud on internet search engine advertisements, iSearchNaked, LLC today announced the launch of a new search engine, iSearchNaked.com. The service offers substantial savings to advertisers and does away with the click fraud issue.

Under the prevailing pay-per-click advertising system employed by Google, Inc., Yahoo! Inc., and scores of other search engines, advertisers secure a keyword or phrase by outbidding other advertisers and placing funds into an account with the search engine.
It is widely accepted, however, that the “pay per click” model is rife with click fraud. According to industry studies, click fraud accounts for 10% to 30% of all clicks received on internet advertisements. With internet advertising revenues at $4 Billion and expected to exceed $7 Billion by 2008, fraudulent clicks represent an alarming, growing problem for advertisers.

iSearchNaked is turning the pay-per-click advertising model on its head, by charging a fixed monthly fee for keywords and keyword phrases. Regardless of the number of clicks the advertiser receives on its advertisement during the course of a month, the cost of the keyword or keyword phrase will remain fixed.

According to iSearchNaked’s founder and President David Hytken, “our search engine eliminates the costs of fraudulent clicks, permitting the advertiser to know precisely what their monthly advertising costs will be.”

Hytken continued, “iSearchNaked.com’s fixed paid advertising system eliminates the bidding process for keyword phrases.” Advertiser bidding has sent the cost of many keyword phrases into double digit dollar amounts per click, with some words and phrases actually hitting the triple digit dollar amount.

Replacing the bidding process, iSearchNaked.com is offering all keywords and keyword phrase listings at the price of only 25 cents each. The company requires a $2.00 minimum monthly purchase (good for up to 8 words or phrases), so it can absorb transaction costs.

iSearchNaked.com will give the opportunity to the first 12 advertisers signing up for a particular keyword or phrase, to continually rotate into the coveted top position. With each search for a particular keyword (or phrase), the top 12 displayed advertiser links will be rotated on a random basis. On average, every 12 searches will see the advertiser being in each of the first 12 positions. These same top 12 advertisers will have the added benefit of seeing their ads appear on each page that is searched for a particular keyword or phrase.

Hytken believes advertisers will easily recognize the advantages of iSearchNaked.com compared to other search engines. However, he’s excited by the web site’s potential draw for users as well: “We have several active projects to make iSearchNaked.com satisfying to our users. We will be rolling these out in the next few months.”
Referring to the new search engine’s name, Hytken said, “We know it is unusual, but it’s distinctive and easy to remember.” Our search engine offers information similar to that of other major search engines.”


About iSearchNaked, LLC
iSearchNaked, an innovative provider of search engine services, is headquartered in San Diego, California. For more information, visit www.isearchnaked.com.


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