Ireland launches an exciting competition to help build job opportunities and secure prosperity for Ireland, powered by Brightidea

SAN FRANCISCO, Calif. – February 17, 2010 – Brightidea, the leader in on-demand innovation management, announced today it is supporting Ireland's new Your Country, Your Call (YCYC ) program by providing its WebStorm solution to help collect, manage, and track ideas on fostering economic renewal in Ireland.

With Mary McAleese, President of Ireland, as its Patron, this massive campaign is a countrywide, community-based action initiative to spur sustainable economic growth through citizen-based ideation and innovation. An award of €100,000 for each of the top two ideas will be given, along with a development fund for implementation of up to €500,000 each project.

"Your Country, Your Call is about creating something that will make a long term positive impact on the future of Ireland, its people, and its economy," said Austin Hogan Ireland's YCYC Program Director. "We are excited to have Brightidea's software powering this initiative because it provides a comprehensive toolset for managing and tracking ideas that was easily rolled-out and customized to fit our particular needs."

YCYC has significant backing for an open innovation challenge through traditional and non-traditional media. Not only is the competition designed to gather a large volume of proposals, but the overall campaign is structured with a detailed roadmap for funding and implementation of the two winning entries.

"The Irish people have a long and proud tradition of creativity. From the poems of William Butler Yeats to the invention of Boolean Algebra - the very foundation of modern computer science - Irish ideas have changed the way the world sees and thinks," said Matthew Greeley, CEO of Brightidea. "We are thrilled to be a part of this initiative. For the first time, Ireland is seeking innovative proposals from anyone, anywhere. With such a tradition of creativity Ireland will undoubtedly reap the rewards of this exciting challenge. It's only fitting that a movement such as this begins in Ireland."

Brightidea currently powers the internal ideas at several cities within the US. With the launch of YCYC Brightidea further solidifies its role as the world's leading provider of idea and innovation management solutions for governments at all levels.

The competition was launched on 17th February 2010 and is open to anyone with an idea for Irish development. Full entry details are available at www.yourcountryyourcall.com.

About Brightidea Brightidea is the market leader in On-Demand Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea platform is a flexible, scalable, and standards-based system that provides end-to-end tracking of the innovation process from concept through to realization. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, Experian, Emerson, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

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