WTCA Select MAYO Communications To Create Visibility For Los Angeles County Businesses
September 14, 2005 (PRLEAP.COM) Business News
Los Angeles, CA — World Trade Center Association Los Angeles-Long Beach Chairman and Los Angeles County Economic Development Corporation (LAEDC) CEO & President Lee Harrington announced today that the two organizations have hired MAYO Communications to create visibility for the Los Angeles County business community.” We’ve teamed up with MAYO Communications on numerous reports in the past and have received record media coverage, sometimes from outlets we didn’t even know existed,” said Harrington."MAYO Communications coined the phrase 'Warcast,' which resulted in headlines and media coverage in nearly every newspaper in California, and broad TV and radio coverage just weeks before the Iraq War about the economic impacts of this conflict. MAYO won ‘Best Media Placement’ (Public Relations Society of America) for that campaign and ‘Best Education Media Campaign’ when they released our economic impact of 40 Wal-Mart Superstores entering California. They also have last year’s ‘Best Corporate Communications’ award from PRSA,” explained Harrington.
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“MAYO’s ongoing project with the LAEDC/WTCA involves communicating about the diverse and successful Los Angeles business community. It will also include framing discussion of key California issues from transportation to housing and economic development and how business can make a difference,” said Chief Economist Jack Kyser, senior vice president, LAEDC. “Last year MAYO managed 1,700 plus media interviews for us, which is incredible.”
About the LAEDC (www.laedc.org)
The LAEDC is a private, non-profit (510C3) organization, whose mission is to attract, retain and grow businesses and jobs in Los Angeles County. Since 1996, the LAEDC has helped create or retain more than 100,000 jobs, representing $3.5 billion in annual salaries and $64.6 million in tax revenues to support schools and local government.
MAYO Communications (www.MayoCommunications.com) is a full service marketing communications and PR firm with celebrity, corporate and nonprofit clients. It’s niche: “We don’t guarantee media, we just get!”