FortyThree PR Introduces Eclipse Service

Santa Cruz, Calif. – Sept. 14, 2005 - FortyThree, Inc., today announced its Eclipse service, a blend of traditional public relations practices with innovative, authentic and relevant new media strategies designed to target consumers where they live, work and play.

The average American is subjected to over 3,000 advertising messages every day and 65 percent feel “constantly bombarded” by ads, according to The Economist. It is not enough just to throw messages into the marketplace – it’s not effective.

For instance, companies that wanted to reach 80 percent of American women in the 1960s would advertise on the three major networks at 8pm. Simple. Today, if a company were buy airtime at 8pm on all cable channels it would be a sizable investment, but the message would not reach the same amount of women.

Consumers now have one-touch access to a dizzying array of content in a variety of mediums, while services and technology aimed at blocking marketing messages is becoming more powerful and ubiquitous. The Eclipse service is specifically tailored to reach today’s consumer. It is a combination of online and offline best practices designed to reach the consumer with relevant and authentic messages.

The Eclipse service strength is in the FortyThree account managers’ relationships with print and online editors, bloggers and a bevy of promoters. The service also defines and executes cross-promotional strategies with likeminded brands, retailers and/or celebrities.

At the heart of the Eclipse service is a strong and targeted campaign with business, consumer, lifestyle and trade magazines, newspapers and broadcast (as well as their online counterparts). FortyThree’s proven success in garnering press coverage is the cornerstone of the Eclipse service.

Since studies show reading an article about a product or service is six times more effective than an advertisement, getting positive articles is central in influencing readers to act on a company’s messages.

“Broadband Internet has changed consumers’ buying behavior seemingly overnight and your public relations strategy must change in lockstep,” said Gary Byrd, principal and co-founder. “The customizable Eclipse service is for companies ranging from startups to Fortune 500 that believe their public relations campaign must be made relevant and innovative to succeed.”

About FortyThree
FortyThree, Inc. is a full-service media relations firm comprised of public relations veterans, online marketing pros and former top-tier journalists. FortyThree delivers innovative, relevant and authentic consumer public relations strategies necessary to succeed in today’s market. FortyThree serves national and international clients from its centrally located headquarters near Santa Cruz, California. For more information visit www.fortythreepr.com or call 831.621.3773.

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