Daydream Publish Whitepaper on Metadata Strategies For Marketing Based Digital Asset Management

London, February 5, 2010 — Daydream leading Open Source Digital Asset Management (DAM) specialists have released a whitepaper that details a comprehensive metadata strategy marketing managers can use to enhance returns from investments into a DAM solution.

The report draws on Daydream's fifteen years corporate expertise in the Digital Asset Management market and contains a number of real-world problem scenarios involving metadata together with tactics on how to avoid or minimise them. It offers practical and jargon-free advice that can be applied both immediately and on an on-going basis to ensure that marketers develop an effective strategy for managing metadata.

The central theme of the paper is that through simplifying metadata related tasks as well as educating and involving marketing staff, organisations can remove potentially costly flaws in their processes for cataloguing digital assets that can harm productivity across the digital asset supply chain. By following the advice described, Daydream believe marketers can dramatically increase the number of relevant assets that are located and subsequently used - which will in turn raise the ROI obtained from investments into Digital Asset Management and MRM software.

Ralph Windsor, Managing Director of Daydream said:

"Over the many years we have been involved in the DAM sector, we have noticed a high number of implementations that do not meet clients' expectations in terms of ROI. In most cases, a lack of an effective metadata strategy is chiefly responsible and often the issues are easy to fix if the business is aware of them and has tactics in place to realise their strategic goals."

Windsor continues:

"Amongst the vendor community and often with internal implementations too, there is often a desire to pretend that the software will solve all potential problems in relation to digital assets and metadata. It's obvious to see why our peers in the industry take this approach - but it does not help them or their customers in the long-run."

"Daydream are eager to help educate marketing managers about improving metadata as we believe it is vital to the success of DAM solutions and the whole Digital Asset Management industry in general. By writing this paper, Daydream aim to help marketing managers to devise a strategy for managing metadata so they can leverage more value from their DAM solutions.

The 20 page report is being made available free of charge via the digital asset management whitepapers section on Daydream's website and should be of keen interest to marketers who have either already implemented Digital Asset Management or are currently in the planning stages for one.

About Daydream

Established in 1995, Daydream is the leading European vendor of Digital Asset Management and Marketing Resource Management software. Over the last 15 years, their FocusOPEN Digital Asset Manager platform has been implemented by over 40 global organisations including Major League Baseball, WS Atkins, BNP Paribas and Adecco. For more information, visit Daydream at www.daydream.co.uk or contact Emma Tappenden, Marketing Director: press@daydream.co.uk.