Authentic Response, Inc. Offers Charitable Donations for Earthquake Relief in Haiti

NEW YORK (January 28, 2010) – Authentic Response Inc., a leading online sampling and data collection company supporting the market research industry, is now giving their panelists the opportunity to provide much needed relief to Haitians in the wake of the tragic earthquake there. Panelists can donate survey-based incentives to support Doctors Without Borders, who are already providing much needed medical assistance on the ground there. Though the total contribution will not be known for some time, Authentic Response has awarded, over the years, millions of dollars worth of survey incentives and this change allows a community of over 4 million members (Authentic Response's panelists) to give back to society in a meaningful way.

"Authentic Response has a strong history of support for humanitarian causes, and this effort to help the many Haitians in need is no different" says Jim Follett, CEO of Authentic Response. "We all feel strongly that it is our responsibility to help and we're glad that we can involve our panel community in these efforts as well."

Panelists still have the opportunity to fulfill their incentives in other ways but this charitable option is a new avenue for them. Given the outpouring of international aid for this cause, and from initial responses from the panel community, Authentic Response believes this will be a very well received program and looks forward to aiding other agencies in future.

In addition to this program, Authentic Response dedicates staff hours in support of other relief programs, such as those for Hurricane Katrina and the Indian Ocean Tsunami, and gives to charitable causes on behalf of clients annually, such as the Lymphoma Research Foundation.

About Authentic Response
Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses. With industry-leading reach to consumers, IT professionals, business decision makers, and numerous other segments it's no wonder that hundreds of market research firms look to Authentic Response for their global online sample needs. For more information about Authentic Response, please visit http://www.authenticresponse.com

About Doctors Without Borders
Doctors Without Borders/ Médecins Sans Frontières (MSF) is an international medical humanitarian organization created by doctors and journalists in France in 1971. Today, MSF provides aid in nearly 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters. MSF provides independent, impartial assistance to those most in need. MSF reserves the right to speak out to bring attention to neglected crises, to challenge inadequacies or abuse of the aid system, and to advocate for improved medical treatments and protocols. In 1999, MSF received the Nobel Peace Prize. For more information about Doctors Without Borders or to donate directly, please visit http://www.doctorswithoutborders.org