Pad Print Machinery of Vermont Continues Campaign

CAP Creative
741 B Central Avenue
Sarasota, Florida 34236
(941) 953-9191 F: (941) 953-9155

CONTACT:
Fred Malone
E-mail: fmalone@capcreative.com


FOR IMMEDIATE RELEASE

PAD PRINT MACHINERY OF VERMONT CONTINUES CAMPAIGN
“We’re There For You” Story Stars Customer Experience

East Dorset VT- Julian Joffe, founder and president of Pad Print Machinery of Vermont, has announced his company is continuing its “We’re There For You” customer-oriented advertising campaign with a new ad based on another actual customer service story. Developed by Sarasota, FL-based Branding, Design and Public Relations firm CAP Creative, “We’re There For You” ads recreate situations in which Joffe’s company has delivered on their promise of Total Customer Satisfaction. Recalling the research the CAP Creative team conducted last summer, Joffe said, “They conducted one-on-one interviews with both our current customers and people who were not yet doing business with us. The overarching theme that emerged was how helpful our team was in providing innovative solutions to just about any problem.”

The most recent customer experience to be incorporated into the ad campaign is that of Michael Mastriano, Production Floor Manager of Prime Resources Corporation (Prime Line), a Bridgeport, CT promotional products company that has become one of the foremost promotional products suppliers in America. Their Connecticut facility is 100,000 square feet and employs 400 people. “One day last March, shortly after I had come aboard Prime, I learned that we were using our last clichés (one of the necessary components of the pad printing process) and faced the possibility of having our production come to a grinding halt,” said Mastriano. “And that would not have been good,” he emphasized.

“Michael called around ten o’clock that day and explained his situation,” said Joffe. “I glanced out the window and saw that the weather was miserable, but knew what I had to do,” he continued. Joffe is an instrument-rated pilot and his company owns a Beechcraft Bonanza airplane that he sometimes jokingly refers to as PadEx. “I told Michael not to worry, I was going to fly him the products he needed and to meet me at the airport.” At two pm, Joffe met Mastriano at the Bridgeport airport. Production never stopped at the Prime Line facility.

To recreate the story and develop the ad for the “Were There For You” campaign, CAP Creative recently assembled Mastriano, Joffe and “PadEx” outside a hanger at the Rutland (VT) State Airport for a photo shoot. “At least this time I didn’t have to file an instrument-rated flight plan,” laughed Joffe.

For in-depth details on Pad Print Machinery of Vermont, visit their enhanced and information-laden website at www.padprintmachinery.com.

About Pad Print Machinery of Vermont

Julian Joffe is the founder and president of Pad Print of Vermont. Although Joffe earned his degree in zoology, he had had a penchant for manufacturing as a result of the many hours he spent tinkering in his father’s workshop in South Africa as a youth. Upon graduation from


University in 1976, he went to work in his father’s textile business and subsequently took over leadership of the company—-expanding the business to include pad printing. In 1981, citing strong philosophical differences with the apartheid government, Joffe moved his family to United States and, in 1985, embarked on an alliance with COMEC Italia. He founded COMEC USA in a pre-world war one building in Yonkers, NY.

Over the next ten years business flourished. However, Joffe began to feel the magnetism of the New England way of life beckon. In 1994, he could no longer resist the urge to live a simpler, more enriched lifestyle and moved to Vermont

Pad Print Machinery of Vermont was born in what had been, during the fifties and sixties, the sole movie theater in picturesque Manchester, VT. As the company continued to grow in both number of employees and amount of machines being built at any given point in time, they began to suffer a terminal case of claustrophobia. A concerted search for an appropriately-sized facility in southern or central Vermont finally paid off and, in 2003, they moved into a new 22,500 square foot building located in East Dorset, Vermont just five miles north of the cramped quarters in the old theater.

The new airy and spacious hi-tech facility has a reception area, a large showroom, Machine Shop, Graphics Department, Plate Department, Ink Department, Sales Department, Shipping Department, and administrative offices. For many Pad Print employees, it has become a home away from home. The Pad Print team now comprises 31 highly skilled and motivated individuals with an incredible sense of team spirit. Their experience in the pad printing industry is second to none.

Pad Print Machinery of Vermont’s newest pad printing machines have combined technologies from the latest innovations in mechanical engineering and electronics. These machines are servo controlled and are extremely fast, extremely precise, and extremely reliable. PPMoV has led the pad printing industry with such breakthrough innovations as the ability to print on medical devices as small as .01 inch to fully automated eight-color machines.

In pursuing the goal of perfection in Customer Service and Satisfaction, the company constantly pushes the edge of the envelope and discovers more and more ways to incorporate pad printing into the customer manufacturing process. They look forward to the next 100 years.


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