Daydream To Speak At Digital Asset Management Jumpstart Webinar Series

London, UK, January 21, 2010 — Daydream's Ralph Windsor will be participating at Earley And Associates' Digital Asset Management Jumpstart Webinar Series on 21st January 2010 (2pm EST). The DAM vendor executive and digital asset management veteran will make a presentation on effective metadata management, describing how organisations can benefit from a holistic approach to the management of their marcomms metadata.

After a decision has been made to invest into Digital Asset Management (DAM) or Marketing Resource Management (MRM) solutions and the system has been introduced, one of the realisations that many marketers run into is that old IS maxim, 'Garbage In, Garbage Out'. Mr Windsor states.

"A holistic approach to managing metadata that considers how it will be introduced and used across the marketing communications supply chain combined with a critical evaluation of how each stage is helping or hindering the ability to find assets easily, can increase the ROI obtainable from a DAM system significantly."

Windsor continues by saying: "To help choose and apply appropriate tactics to implement a marketing-oriented metadata strategy, it is necessary to identify the characteristics of the business, its assets, the users and the workload of those who will be carrying out the cataloguing to ensure that the information architecture and workflows are appropriate."

To register for the webinar on creative workflows, marketing resource management, metadata management and the implications of its effective management for your marketing communications operations, visit www.earley.com. The event commences at 2pm (Eastern Time) on 21st January 2010.

For further information on Daydream's DAM platform, FocusOPEN and related Digital Asset Management services, visit Daydream's websites: www.daydream.co.uk and www.digitalassetmanager.com. Contact us at press at daydream.co.uk.

About Daydream
Established in 1995, Daydream is the leading UK vendor of Digital Asset Management and Marketing Resource Management systems. Over the last 12 years, their FocusOPEN Digital Asset Manager technologies have been implemented by 40 global organisations including Major League Baseball, WS Atkins, BNP Paribas and Adecco.