Accela Communications’ Web Response Management System Selected by Questex Media - AccelaWorksTM to Power Lead Generation and Audience Data Gathering Programs

Questex Media Group has selected the AccelaWorksTM web response management system developed by Accela Communications to power their lead generation and audience data gathering efforts. AccelaWorks is a web-based application that offers a flexible yet robust 'do-it-yourself' web response management tool that quickly and easily allows users to develop and deploy interactive marketing campaigns while seamlessly interfacing with existing marketing, sales automation systems, web sites or content delivery systems. This online registration and data management system provides all the tools and features needed from the point of data collection through to the distribution of clean records to one, or many points of contact.

Questex signed an enterprise license agreement allowing unlimited use of AccelaWorks and the ability to create as many HTML registration forms as needed to support a wide variety of advertiser promotions and high-value content programs. Questex Media President and CEO Kerry Gumas commented, “We’re looking forward to using the AccelaWorks web response management system to help Questex Media provide new and innovative online media programs to each of the specialty markets that we serve.”

With AccelaWorks, Questex will be able to dynamically create a response database, export data into other systems, and set up advanced registrant delivery instructions based on classification criteria which will automatically distribute the records to multiple contacts in real time, nightly or on a weekly basis. In addition, Questex will have the ability to create custom reports, define follow-up communications, and secure access.

"We're very excited to have Questex as the latest publishing partner to license our AccelaWorks web response management system" stated Bill Reinstein, President and CEO of Accela Communications. "Questex is a dynamic, fast growing company that understands the importance of lead generation and continuous audience data gathering to create new revenue streams and real value for their customers. We're proud that they've selected AccelaWorks to power those efforts."

AccelaWorks provides a multitude of benefits to anyone managing online registration processes, requires no special technical support, hardware or software, and is available on the web 24 x 7. To learn more about the benefits of the AccelaWorks web response management system, click here now:
http://www.accelacommunications.com/products/accelaworks/accelaworks.html

About Accela Communications
Accela Communications provides web-based services that accelerate sales and business growth for customers and partners across a wide range of industries. We generate actionable results through the AccelaCast(tm) on-demand rich media platform and suite of services, the AccelaWorks(tm) web response management system and the ITworld.com(r) Site Network. For more information, please visit us at http://www.accelacommunications.com.

About Questex Media Group
Questex Media Group, Inc. is a global, diversified business-to-business integrated media provider, headquartered in Newton MA. Questex Media serves multiple industries including technology, travel, beauty, home entertainment, landscaping, and industrial and specialty markets through a range of well-established, market leading products and services. The company's properties include 23 trade publications, 25 conferences and tradeshows, as well as a host of databases and online media brands. Questex Media has more than 400 employees in offices throughout North America, Latin America, Asia, and Europe. www.questex.com

For More Information Contact:
Jeff Bodenmann
VP Partner Development
jeff_bodenmann@accelacommunications.com
646.486.9870

Ann Roskey
VP, Marketing
Accela Communications, Inc.
ann_roskey@accelacommunications.com
508.303.9704