Online Custom T-shirts – not just a fashion trend

The holiday season has again proven that online shopping is increasing in popularity, and now with affordable online store solution from Wilcom, Americans can design and print their own unique apparel and sell it worldwide.

Apparel is one of the fastest growing product categories for online retailing. However, shoppers no longer want mass produced apparel. They want to order unique, one-of-a-kind items that reflect their hobbies or personalities…

Wilcom DecoNetwork provides the technology platform for printers and embroiderers to offer shoppers the ability to design and order that unique bag or t-shirt online.

With DecoNetwork's online designer individuals can select a product, upload their own design or chose from stock embroidery and print designs available. When it comes to ordering, DecoNetwork is a full featured ecommerce solution to rival any shopping cart product on the market.

Not only that, but DecoNetwork offers apparel decorators the chance to create a grass roots network of online stores – by offering Affiliate stores to their local sporting clubs, schools, budding t-shirt designers and niche interest groups.

Affiliate stores can be uniquely branded online with products specifically centered on a particular theme, such as football teams, babies or song lyrics. The stores orders are filled by the DecoNetwork Fulfiment Center they are linked to. This supports the local businesses who can offer personal service and don't have the shipping delays and quality issues that the large corporate stores may have.

With hundreds of t-shirt printers and embroiderers already using DecoNetwork, it is proof that many consumers enjoy ordering custom apparel online. As one DecoNetwork store owner, Kevin Kelly reports, "We are getting new customers via the web at a faster rate than ever before. Our customers are raving about the ease of the application."

30 years ago Wilcom was instrumental in changing the world of fashion and embroidery. "Before we released our embroidery CAD system in 1980, using embroidery as an embellishment in fashion was a very manual and costly process." CEO of Wilcom Martin Kristiaman said.
"Now, in 2010 we are witnessing the next most significant change in technology and consumer trends. The ability to offer custom embroidery and print online, without the risks and costs usually associated with ecommerce is extraordinary and heralds a very exciting era in the decorated goods industry."

Wilcom has just released DecoNetwork Version 2. The product is delivered as a hosted solution over the internet which is updated regularly helping businesses keep up with technology and consumer demands.

Wilcom DecoNetwork is for start-up t-shirt printers right through to corporate apparel suppliers wishing to sell online. The online store can be setup very quickly with little or no web experience. Included is the online designer, order management, marketing tools, over 600 branded products, designs, fonts, secure shopping cart and live shipping.

With prices starting at just $49 USD a month, Wilcom DecoNetwork allows businesses of any size to compete in this promising online market, which has previously been dominated by large businesses who could afford the required technology.

This new era of online shopping and "design your own" products has just begun. The DecoNetwork platform empowers consumer-driven fashion and will certainly change the face of the retail apparel industry as we know it.

For more information about Wilcom DecoNetwork, visit www.deconetwork.com