foodtree Bringing Trust to Food with Transparency, Open Data and Community

foodtree, inc. is proud to announce their inclusion in the 2010 January cohort at Bootup Labs, a venture capital firm and startup accelerator headquartered in Vancouver, BC.

foodtree is aiming to bring the community and transparency of farmer's markets to your web-browser and mobile phone. Within foodtree, digitally rich stories from farmers and growers lay on top of a social web marketing platform, connecting consumers to the backstory of their food.

Boris Mann, Managing Director at Bootup Labs, said of the foodtree team, "I have a personal passion for food. Seeing Anthony's team build, integrate social media tools, and create a following convinced me that there was an opportunity to further connect the social web with something that everyone can relate to: food."

Grounded in open data and transparency, foodtree will power a comprehensive food web connecting producers, restaurants, retailers and citizens, ultimately enabling consumers to make conscious food purchasing decisions.

To request an invitation to foodtree's private beta release, please visit the foodtree homepage.

For more information contact Anthony Nicalo, CEO at 888.432.5245 or anthony@foodtree.com