eStara Named to 2005 Pulver 100

Reston, VA – eStara (www.estara.com), the leading developer of VoIP-based click to call applications, today announced that it was named to the “pulver 100” for the second year in a row. The pulver 100 is the VoIP industry’s premiere listing of privately held growth companies that represent the future of the communications ecosystem. eStara offers VoIP communication services designed to connect buyers and sellers through click-to-call, local and toll-free call tracking and pay per call services. To date, companies such as Continental Airlines, Dell Financial Services, Amazon A9 Yellow Pages and Verizon Superpages have used eStara’s services to acquire, engage and retain more customers.

“The pulver 100 is the VoIP industry’s first and foremost award listing, and it continues to grow in significance, because companies like eStara continue to help improve and promote the newest innovations in telecommunications,” said Jeff Pulver, founder and chairman of pulvermedia.

"We are pleased to be named to the pulver 100 for the second year in a row,” said eStara’s Chief Operating Officer, John Piescik. “eStara’s growth and profitability is due, in part, to the fact that companies understand that online commerce can’t always be ‘self-service.’ Success lies in how effective they are at securing, supporting and retaining their customers. eStara uses VoIP technology to create customer interaction tools that help companies reach out to their customers.”

eStara’s technology enables clients to communicate across channels and seamlessly track online and offline customer communications; increasing sales, lowering transaction costs and improving customer satisfaction.

A recent Forrester Research report demonstrates the impact that eStara’s cross channel communication services have had on a number of large enterprise customers, including Dell Financial Services. According to the report, after placing an eStara button on their site, the lender now verifies and confirms 55% of online credit applicants. Prior to implementing eStara’s click to call service, Dell Financial Services lost about 90% of approved but unverified applicants. The report also cites eStara’s click to call service as a “must-have for any significant multi-channel business.” (Forrester; Best Practices: Click-to-Callback Bridges the Cross-Channel Gap, Bob Chatham, May 5, 2005)


About the pulver 100:
Originally introduced in 2002, the pulver 100 features private companies in the communications sector that have substantial real-world deployments and enjoy significant growth rates. The value chain characterized by pulver100 differs from the vertically integrated telecom model of the last century, focusing more on a networking-industry model that espouses open interfaces, connectivity decoupled from services, and software decoupled from hardware. For additional details on the 2005 pulver 100, please visit www.pulvermedia.com

About eStara:
eStara develops cross channel communications services for large enterprises, online directory and search engine partners that improve communication and collaboration, increase revenue, and enable clients to attract and retain more online customers.

eStara’s Track the Call service provides a flexible, scalable call tracking and monitoring service that supports a variety of revenue models, including pay per call and subscription with the largest inventory of local numbers in the industry.

eStara’s Push to Talk service is the most widely deployed "click to call" service in the world with over 3,000,000 users in 113 countries. The company serves more than 350 global enterprises across multiple industries including directory and on-line publishers and lead generation companies, financial services, retail, travel and hospitality, real estate and automotive. eStara’s suite of applications are developed using a VoIP technology platform delivered as a fully-hosted service to companies including Amazon.com’s A9 Yellow Pages, Verizon SuperPages, Dell Financial Services and Esurance.com.

Track the Call: please visit www.trackthecall.com for more information.

Push to Talk: please visit www.estara.com for more information.


Media Contact:

Dan Obregon
eStara
703-648-8281
dan@estara.com

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