ViPR – New Total Body Programme Kit to launch at Virgin Active

It may look like a humble rubber tube but looks can be deceptive. ViPR which stands for Vitality, Performance and Reconditioning is an effective piece of exercise kit, set to take gym floors at Virgin Active, the UK's most innovative and exciting health club brand, by storm.

Members at Virgin Active health clubs have become hooked on the likes of swiss balls and BOSU balls in recent years, and ViPR stands to be no exception to the rule that gym floor fitness really is great fun. The seemingly simple moulded rubber tube is available in seven weights (4-20kg) and can be carried, dragged, thrown, rolled, stepped on and flipped. Low maintenance, highly effective.

As per its already famous gym floor favourites such as Kettlebells, stability ball and medicine ball, the extremely functional ViPR offers a total body work out. Its core offering is to burn calories and build strength via a number of different exercise routines to suit all ages and gender.

The cool new concept will be introduced by Fitness Coaches and Personal Trainers to members at the new Virgin Active Classic Twickenham, with staff demonstrating the multitude of moves that can be achieved with the cool new concept.

Says Nick Hudson, National Fitness Manager for Virgin Active,

"At Virgin Active we pride ourselves on providing members with the latest innovation in order to keep them motivated and excited about coming to our clubs. ViPR provides a variety of workout options, teaching the body to work in an effective way both in and out of the gym"

ViPR will be available in Virgin Active Classic Twickenham from October 1st 2009, rolling out to other Virgin Active clubs in 2010.

ViPR was created by Michol Dalcourt renowned for his take on functional performance training.

Virgin Active. More Pleasure. Less pain.

Notes to editors:

Virgin Active is one of the UK's leading health club operators with 72 clubs nationwide. Home to some of the most advanced exercise offerings in the world Virgin Active offers state-of-the-art cardiovascular equipment, innovative class offerings, toning circuits, free weights, swimming pools, indoor cycling studios and aerobic studios and prides itself on offering a vibrant exercise experience that is pristine, super-spacious, cutting-edge, and friendly.