Avenía Bridal Debuts Boutique and Design Studio

PROVO, UTAH – September 21, 2009 - Avenía Bridal today announced the debut of a designer bridal boutique and custom gown design studio located in Provo, Utah. Inspired by the haute couture of renowned European and New York designers, and the artistry of Nancy Barrus Couture, Avenía is a destination bridal boutique featuring the finest in designer bridal gowns and custom bridal creations.

Avenía Bridal features wedding gowns from world-renowned couturiers, including Badgley Mischka, Liancarlo, Tara Keely, Rivini, Vineyard, Sposa by St. Pucchi and Junko Yoshioka. Avenía's designer gown collection is specially selected at seasonal fashion shows in New York and Las Vegas, and elegantly displayed together with the finest is bridal accessories at the Avenía Bridal boutique.

The inspiration for and origin of Avenía Bridal are found in Nancy Barrus Couture. Nancy Barrus is a couturier celebrated for creating original gowns ranging from traditional and historically inspired styles and themes to the contemporary and avant-garde. For more than thirty years, discriminating, fashion-conscious brides in Utah and from as far away as New York, Washington D.C. and Los Angeles have entrusted Nancy and her staff of expert designers and seamstresses to design and tailor their custom wedding gown creations.

Speaking to the transition of Nancy Barrus Couture from design studio to full-service bridal boutique, Avenía Bridal's Artistic Director and distinguished couturier Nancy Barrus remarked, "For many years Nancy Barrus Couture has sought to provide the finest in custom bridal couture and alteration services to our clients. Along the way, we envisioned a way to better serve our customers by offering a single destination for designer bridal wear and custom couture. Avenía represents the realization of that dream."

Lisa Powelson, Managing Director at Avenía Bridal said, "The Avenía Bridal Boutique and Design Studio beautifully blend high-fashion bridal design and custom bridal couture. Fashion-conscious brides can now both imagine and create the centerpiece of their bridal experience in a full-service bridal boutique. Whether that involves working through one of Avenía's expert consultants with the original designer to redesign a bodice and build up a gown in order to fit a bride's unique size or style preferences, or to accommodate religious and cultural considerations; or sketching and creating a custom bridal gown from a bride's imagination, we are thrilled to now be serving the wedding community as Avenía Bridal."

Brides, vendors in the local bridal community and press are invited to visit the Avenía Website, the Avenía Blog entitled Fashionably Wed, the Avenía Facebook page, or to call to schedule an appointment.