Euro RSCG 4D Announces Launch of Social Media Group – Interactive Marketing Veteran Christopher Hayes Named Director

Amsterdam, 18 September 2009 - Euro RSCG 4D Amsterdam, a division of Euro RSCG Worldwide, today announced the launch of its Social Media Group and named Christopher Hayes its Director.

Hayes brings more than 15 years of online marketing experience and previously launched the first online marketing division within a PR firm.

The Social Media Group at Euro RSCG 4D offers its clients a wide variety of innovative services including viral marketing, grassroots marketing, buzz and awareness through PR and word-of-mouth initiatives.

Sander Volten, Managing Director of Euro RSCG 4D says, "Over the past few years, we've led the way in helping our clients navigate the changing consumer landscape especially when it comes to social media. Today's announcement of the formation of the Social Media Group as well as Chris Hayes's appointment demonstrates our commitment to strengthening our leadership position. "

"At Euro RSCG 4D, our goal is to help our clients break through the enormous clutter created by the explosion of social networks and traditional marketing events," says Hayes. He adds, "Developing innovative digital events leads to word-of-mouth conversations among consumers, bloggers, and traditional journalists. By understanding how to seamlessly incorporate a social media strategy within the overall campaign, we are helping our clients communicate a unified message and build their brands globally at all vital points in the cycle of a campaign."

Hayes is a veteran of the Euro RSCG network. Prior to joining Euro RSCG 4D Amsterdam in 2008 as the Marketing Director, Hayes served as Senior VP of Euro RSCG Circle as well as General Manager of Middleberg Euro RSCG. Hayes, who started his career in the wireless industry in 1993, created the first online marketing division within a traditional public relations agency called Middleberg & Associates which was sold to Euro RSCG in 2000. Hayes is also the Founder and Director of the Integrated Marketing Institute at New York University where he also teaches a course on social media.

About Euro RSCG 4D

Euro RSCG 4D Amsterdam believes in activating ideas that build momentum and spark consumer conversations. We specialize in digital strategy and award-winning creative for our clients that include Volvo and Kraft. Our innovative work has been awarded Titanium at Cannes in addition to numerous Webbys, Eurobest, NYF, and One Show awards, to name a few. Euro RSCG 4D Amsterdam is part of the Euro RSCG Worldwide network that has over 230 offices in 75 countries. Learn more about us at www.eurorscg4d.nl.