Digital Signage: Watch the Signs That Watch You

TOKYO, Japan, September 2, 2005 - Scala Inc. (www.scala.com), the world's leading software platform for digital signage, and LM3Labs, the global specialist in computer vision technology, today announced at the Sign & Display Show 2005 in Tokyo (Japan) a joint-marketing partnership in the Asia-Pacific region and other territories to promote the powerful combination of LM3Labs’ interactive solutions; Ubiq'window, UbiX and Catch'yoo, and the Scala InfoChannel® digital signage open platform.

Pioneering with Ubiq'window, LM3Labs established itself as a leader in imaging technologies to provide the best solutions in computer vision, interactivity and interactive rich content to their customers.

With Ubiq'window, any flat surface can be turned into an interactive screen driven by Scala InfoChannel® 3 for various usage such as showrooms, window menu-boards, eCommerce-enabled shop windows, museum interactive display systems etc. With Ubiq’window and Catch'yoo, LM3Labs provide an impressive vision technology comparable to the interactive system foreseen in the Sci-Fi feature movie Minority Report. By providing InfoChannel® with information about surrounding people, crowd movement as well as some ability to discriminate between children and adults based on target city demographics, the combination of Scala InfoChannel® and Catch'yoo will enable a fully interactive system that reacts to the movement of a crowd and single viewers alike for a more focused message.

"LM3Labs has gained a dominant position on the computer vision market in Asia" says Nicolas Loeillot, Managing Director of LM3Labs. "And by leveraging our innovative interactivity technologies and Scala's leading software technology and worldwide reseller network, our resellers and customers around the world can deliver superior visual and interactive experiences to their audiences."

"LM3Labs and Scala are working together to provide smart interactive digital signs that can instantly react and display focused information at the right time and at the right location", commented Guillaume Proux, Director Asia, Scala, Inc. "With Scala already recognized as the leading digital signage software platform in the industry and LM3Labs providing easy to use and best-of-class computer vision technology, this joint-marketing partnership promises to deliver the very best to our customers."

About Scala, Inc.
Scala, Inc. (www.scala.com) pioneered the industry of digital signage in1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Norway, The Netherlands, China and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are implementing their digital signage equipment on the Scala InfoChannel® 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.

About LM3Labs
Focused on fast transformation of innovation into unique products, LM3Labs (www.lm3labs.com)is a recognized pioneer in computer vision-based interactivity solutions. LM3Labs is a fast growing company based in Sophia-Antipolis, France and Tokyo, Japan. LM3Labs’ various customers include NTT DoCoMo, NEC, DNP, Vodafone, Nihon TV, Cellcom, RaboBank, Century21, the Brisbane City Council, Daiwa House, Dynacity, Olympus, Recruit. Focused on global solutions, LM3Labs operates in 15 countries in Asia-Pacific, Europe and North America through a network of specialized partners.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

Contact:
Richard F. Trask
Director of Marketing Scala Broadcast Multimedia
610-363-3344
dick.trask@scala.com

Contact:
Nicolas Loeillot
Managing Director
LM3 LLC
646-461-6146
nicolas@lm3labs.com


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