Mens Skechers Shape Ups Available to Pre Order at Fitness Footwear

This week, Hertfordshire based online retailer Fitness Footwear has become one of the first stores to sell the highly sought after men's Skechers Shape Ups following the success of Skechers' new range of Shape Ups trainers. The first style of subtle Shape Ups for men is now available to pre order for September.

Recently the online retailer celebrated the launch of their new website featuring an improved design, interactive elements and a more personal touch in order to give their customers an even more enjoyable online shopping experience.

Since the launch of the new Fitness Footwear website, sales have been soaring, especially when it comes to Shape Ups –the new range of appropriately named 'fitness footwear' from American brand Skechers.

Skechers Shape Ups have been heavily marketed toward women looking to tone and strengthen their muscles by utilising the benefits of barefoot walking which is simulated by the exercise shoes' unique soft foam insole and dynamic rolling bottom.

In terms of walking exercise, Shape Ups trainers are just as important for men as they are for women, so Skechers created a range of mens Skechers Shape Ups to give men the same health and fitness benefits in a smartly styled shoe.

Shape Ups work the legs, buttocks, back and core muscles harder when walking by mimicking the way we would walk on a soft, uneven surface. The best comparison is walking along the beach as the tide rolls in and out, creating soft, wet sand. In Skechers Shape Ups, the heel sinks into the soft insole as you step, before the dynamic rolling bottom makes the foot smoothly roll foward through the mid-foot and onto the forefoot, before pushing off with the toes to take another step.

By walking in this way, we utilise all the muscles in the foot, legs, buttocks and core as your body works harder to stabilise your steps. The long term effects of wearing Skechers Shape Ups regularly results in a rapid toning effect as excess calories are used while muscles are strengthened from optimal use when walking.

Pre orders for the latest Skechers Shape Ups mens styles have been selling like hot cakes at Fitness Footwear and with Skechers actively promoting their range of mens and womens Shape Ups through every form of media possible, the online retailer looks to sell even more in the coming months.

For the full range of Shape Up trainers, including mens Skechers Shape Ups, visit Fitness Footwear –the web's widest choice of sports and outdoor shoes.