BRITAIN’S LEADING ONLINE GAMBLING SITE SUPPORTS CASH PLAYERS

By offering this totally secure payment option, 32Red will open up the exciting world of online gambling to those individuals who do not have a payment card or are reluctant to use their cards online.

Today approximatly 10% of adults, or more than 4 million people in the UK, do not have a payment card, effectively preventing them from taking advantage of web-based entertainment and commerce. Furthermore, and despite the large number of cards in circulation, about 42% (approximately £260Billion) of all UK consumer spending is still paid in cash, demonstrating consumers’ strong cash preference.

With Ukash, 32Red extends its reach to the cash based communities in Britain, allowing millions of potential new players to enjoy the thrills at the UK’s leading online casino.

Pat Harrison, Operations Director at 32Red explained:

“This payment option gives our players flexibility, choice and convenience when playing at 32Red; and again confirms that we always put our players first. In addition, we hope that Ukash will provide potential new players with an online payment option that they feel comfortable with.”

Hans Olav Hagen, Managing Director of Ukash, commented:

“32Red is among the first in the gambling industry to acknowledge that cash is a preferred payment method for many customers. By acting on this knowledge, 32Red lives up to its reputation of providing its customers with the best offerings in the market.

Additionally, we are confident that Ukash will enable the gambling industry to expand its market significantly, and we are very pleased to work with an industry leader in its field to make this happen.”



Notes to Editors:

About 32Red:

32Red Online Casino is a registered business name of Trafalgar Betting & Gaming Ltd, a British-run company licensed and operated in Gibraltar (company no. 83626). 32Red offers safe and secure online gaming with payments processed by Barclaycard Merchant Services, and payouts reviewed by PricewaterhouseCoopers Inc. 32Red was awarded Best Casino 2003 and 2004 by Casino Watchdog, CasinoMeister. Patsy Kensit is the celebrity dealer at 32Red, which represents the first of a new generation of online Casinos and multi-player Poker Rooms.

About Ukash:

Ukash is a new e-commerce payment brand for the cash consumer. It is similar to the mobile phone ‘top-up’ market whereby it allows cash payments for electronic value. Ukash is a way for consumers to spend online without using a credit or debit card. Consumers can buy Ukash at 12,500 PayPoint terminals located in shops throughout the UK and each purchase is associated with a unique Ukash number. By entering the unique 19-digit Ukash number when asked to pay online, the purchase is completed and any change is given in the form of another unique Ukash number. Spending Ukash is very similar to using cash in the real world as it requires no registration. The company is negotiating with major online retailers to ensure Ukash becomes as popular a method of payment on the internet as cash is in the physical world.


For further information please contact:

Pat Harrison, Operations Director, 32Red
Tel: +350 4935
Email: p.harrison@trafalgar.gi

Hans Olav Hagen, Managing Director, Ukash
Tel: +33 608869541
Email: hans.hagen@ukash.com

Registered Office:

Trafalgar Betting & Gaming Ltd, Suite 9- 10 Eurotowers, Gibraltar

Universal e-Cash limited, 7 Canalside, Clarence Mill, Bollington, Cheshire SK10 5JZ.