ACOM Channels Group to Provide Free Webinar to VARs: Simple Web Analytics for Channel Resellers

LONG BEACH, California, July 8, 2009 - A little knowledge can go a long way when it comes to understanding what your website is telling you, ACOM Solutions, Inc. Senior Online Marketer Karl Kleinbach said today in announcing a free 30-minute webinar that is designed to help VARs make use of the sales and marketing intelligence available to them through effective use of Web Analytics.

The webinar, entitled "Track Your Website Leads – Web Analytics for Busy VARs" addresses the critical role of measurement in successful online marketing initiatives. It will take place from 11:00-11:30 PDT on July 23 and will focus on tools available, how to use them to extract key information, and how to use that information to your best advantage once you get it.

"Too often, organizations are reluctant to take on the measurement process because they see it as too complicated," Kleinbach said. "But it doesn't have to be complicated at all if they simply focus on a few foundational metrics. By expending a small amount of effort they can still learn a lot.

"The key is in knowing what to look for; as few as 5 or 10 metrics can reveal a wealth of information and lead to dramatic increases in an organization's pool of opportunities."

The webinar will provide attendees with a solid place to start, dealing with factors such as:
- Available free tools
- Knowing which reports to monitor
- Understanding what the reports are telling you
- Deciding which metrics to track
- Having the right person to perform the analysis and interpretation

"New tools that would have cost tens of thousands of dollars just a few years ago are now available free," Kleinbach said. "These tools are perfectly adequate for what VARs need today. We urge VARs to register for this seminar so they can learn where to find such tools and how to get started using them."

This webinar is not a sales pitch for marketing services, Kleinbach said. ACOM's VAR webinars are designed to provide VARs with extremely valuable tips and give VARs a sneak peak at the unique level of Expert Marketing and Lead-Generation Support which VARs can expect when they join ACOM's VAR Success Program.

About ACOM's VAR Success Program
ACOM's VAR Success Program enables VARs to start generating leads and closing deals very quickly. The program includes a 4-step methodology, with a valuable set of unique Sales and Marketing support tools, including ACOM's "VAR Boot Camp for Online Marketing", "Website Review & Recommendations", "Pay-per-Click in a Box", "Jumpstart Sales Program" and many "Ready-To-Go Marketing" campaigns.

About ACOM Solutions, Inc.
For over 26 years, ACOM has been automating document management and payment processes for more than 4,000 organizations, across all industries. ACOM develops solutions that are best suited for tactical deployments in the accounting/financial departments of mid-size organizations. ACOM's solutions integrate seamlessly with any financial/ERP system to extend that system's capabilities; they dramatically improve an organization's efficiency by automating their previously manual processes; and they significantly decrease an organization's costs. Likewise, by incorporating ACOM's solutions into their product offerings, ACOM's partners can bring an additional set of important cost-saving enhancements to their customers. For more information, call 800-347-3638 x 4306, email partnerinfo@acom.com, or visit http://www.acom.com/channels