Oregon’s Newest Furniture Company Does It a Whole Lot Differently, Proving Sustainability Can Be Stylish

Portland, OR – A new Portland furniture company, called If Green entered the furniture market with beautifully-designed, popularly-priced furniture.

If Green represents the newest generation of Oregon’s sustainable economy, helping bring environmentally-conscious values to the marketplace, and into people’s homes.

“We believe that if you create something beautiful, people will buy it. Our goal is to go ‘beyond Birkenstocks,’ marrying the fine craftsmanship of traditional furniture-making with sustainable materials. One look at our furniture and you will see: sustainable can be stylish,” said Lisa Grove, one of the company’s three founders.

The If Green difference is that its furniture makes a difference: every piece is made with sustainable materials including bamboo, palm wood, sunflower board, reclaimed fir and FSC certified wood, to name a few. The company is serving customers directly through their website www.ifgreen.com. Another If Green difference: every piece will be made to order at their shop in Portland, Oregon.

Concerned about the growing use of formaldehyde and other toxic chemicals in furniture, If Green prides itself on safe and healthy sustainable materials. They are one of the few furniture makers in the country to take this approach. Just as important is that design does not take a back seat to sustainability: If Green’s furniture is attractive and affordable.

To showcase the furniture, If Green held a launch party fundraiser for The ReBuilding Center on July 20th. The ReBuilding Center, located in North Portland, provides resources that make home repairs affordable to everyone with the goal of promoting reuse. Over 300 people attended the event on the roof of the ecotrust building, raising $5,000 for the Center.

”We chose the Center as a beneficiary because we firmly believe in their mission and feel that hosting this event is a great way to communicate the corporate values of If Green,” said Grove.