Cherry Names Nigel Ball Vice President of Sales & Marketing

Pleasant Prairie, WI – Cherry Corporation announces the appointment of Nigel Ball to the position of Vice President, Sales & Marketing for the Cherry Electrical Products Division.

Ball will be responsible for the marketing and sales of all Cherry products in North America, South America and Australia. He will report to Robert Terwall, President of Cherry Electrical Products, and has re-located from Cherry UK to the company’s Pleasant Prairie, WI facility.

Said Terwall, “As a long-time employee of Cherry UK, Nigel’s background gives him strong product and market knowledge in all three of our business units – Automotive, Computer Input Devices, and Switches & Controls. All in all, I find him uniquely qualified to lead our important growth initiatives.”

Ball has an MBA from The Open University, Milton Keynes. He has held positions of increasing responsibility in engineering and sales throughout his 17-year career at Cherry. Since September 2001, he has been the Managing Director of Cherry’s UK business, Cherry Electrical Products, Ltd.

About Cherry Corporation

Cherry Corporation manufactures standard and custom electrical switches, sensors, electronic keyboards and controls for the worldwide automotive, computer and consumer/commercial markets. The company is headquartered in Pleasant Prairie, WI and has seven wholly owned subsidiaries in Germany, England, France, Czech Republic, China, Mexico and Australia. For more information, visit www.cherrycorp.com.
# # #