New Range of Asics Trainers Arrive at Fitness Footwear

Offering the web's widest choice of sports and outdoor shoes, Fitness Footwear has expanded their online catalogue with the latest range of Asics trainers.

In January 2009, online retailer Fitness Footwear announced that they would be rapidly expanding their range of products by offering a wider selection shoes while bringing many new brands on board.

"Asics are one of the best selling running trainers in the world," said Fitness Footwear MD Luke Barlow, "and as an online retailer of sports and outdoor shoes they were an essential brand to have on board."

Founded in 1950s Japan, Asics started life as a manufacturer for basketball shoes, but soon grew into the world of road running and athletics following the 1960 Boston Marathon whose winner wore a pair of early Asics trainers, sporting the tiger stripe pattern which has proven to be a popular feature of Asics products down the years.

Since that time, Asics have been developing running shoes for over 50 years, offering a wide range of trainers featuring the latest industry leading technology to offer comfort, support and speed for everyone from every day joggers to world class athletes.

The latest of theses exclusive Asics is the new Asics Gel cushion. Asics Gel is a silicone based cushioning system designed to disperse the force of impact across the surface of the sole. The purpose is to not only provide unrivalled cushioning and comfort, but to also stabilise the foot and reduce fatigue for longer and more rewarding runs.

The product video showing Asics scientists dropping an egg from a great height on to a matt made of the new Asics Gel material is particularly impressive as the egg stops instantly on contact, but does not crack or break.

Asics Gel has already won numerous awards and is said to offer unrivalled levels of cushioning, outclassing other forms of sports performance cushioning in every way.

Since the creation of Asics Gel, the innovative Gel cushioning has been incorporated into a new range of Asics running trainers while providing one of many new features of the updated Asics Kayano.

The Asics Kayano has been produced for over 10 years, receiving constant aesthetic updates and technical improvements over the years to meet the demands of runners worldwide and remains one of Asics best selling running shoes to this day.

"As a specialist retailer in sport and outdoors shoes, Fitness Footwear has always benefitted from a large customer base of runners," Mr Barlow continued. "With Asics, Saucony and many other big running brands on board, we can now give our customers whatever they want when it comes to running shoes."

In offering the web's widest choice of sports and outdoor shoes, Fitness Footwear is dedicated in providing a one stop shop online for running shoes. While their range of running shoes had humble beginnings in 2003 and was championed by the Mizuno Wave Rider, today the Fitness Footwear running shoes store boasts over 200 styles of running shoes from the biggest running shoe brands in the world, including Asics, Saucony and many more.

So for the full range of essential running shoes, pronation advise, the wet foot test and everything you'll ever need to know about your feet and running with them, be sure to visit FitnessFootwear –the web's widest choice of sports and outdoor shoes.