First Foundation Launches New Mortgage Broker Website for Alberta Market

Edmonton, Alberta, April 20, 2009 – First Foundation Residential Mortgages announced today that it has officially launched its new website design to the public.

"We're very proud to be revealing our new mortgage brokerage website to the Alberta public. We think that this new website will do an even better job of educating mortgage borrowers about their options, and encouraging them to use an independent mortgage broker to help them obtain great mortgage financing at the best mortgage rates in Canada," said Gordon McCallum, CEO.

The new website has been months in the making, and it a great improvement over the company's previous website. The new FirstFoundation.ca website is designed to make information easier to find, with better search functionality and a more pleasing look. The aesthetics are streamlined and the navigation is much easier, thanks to the tabs at the top of the page as well as the buttons that are present mid-page for Pre-Approval, Mortgage Refinance and Mortgage Application.

Other features of the new website include improved Canadian mortgage calculators, a "Learn" section which links users to a great amount of useful information about all things mortgage, and a newly updated online mortgage application.

Gordon McCallum, the broker and owner of First Foundation Residential Mortgages, is proud of the new design. Of the site and the design process, he said, "We worked hard to make this the best mortgage website in Alberta, and among the best in Canada, which I think we've accomplished. It took awhile, but the effort has been well worth it. Ultimately our customers and visitors will be the judges of our efforts and we will constantly strive to bring them more value on the web moving forward."

To visit the First Foundation website and check out the new changes, please go to www.firstfoundation.ca.


About First Foundation
First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a response to growing consumer demand for more competitive mortgage options. The Edmonton and Calgary mortgage broker originates mortgages for many of the largest financial institutions in Canada, including several chartered banks, trust companies, mortgage-backed securities lenders, and credit unions. First Foundation specializes in reducing the overall cost of mortgages for its clients with highly competitive rates and mortgage strategies, such as the popular Smith Manoeuvre.