DNAML announces a rollout of 31,000 titles in the DNL eBook format by the end of August

(Sydney - April 17, 2009): On the back of a surge in demand for the consumer-friendly and secure DNL eBook format, DNAML is in the process of delivering over 31,000 DNL eBook titles by the end of August this year aimed at the fast growing Netbook market.

The DNL eBooks will be available on the soon-to-be launched eBook.com web site as well as other DNAML distribution channels including direct distribution through preloading of eBooks on Netbooks, and other devices such as laptops and flash drives, retail stores, and reseller web sites around the world.

Publishers such as Harper Collins, Hachette, Random House, and Wiley are part of the initial rollout which includes 35 medium-to-large publishers as well as over 250 small publishers and self-published authors.

The initial rollout has accelerated recently due to the increasing popularity of the DNL eBook format amongst publishers. "Outsourcing centers in India are now approaching DNAML for training in mass scale conversion from ePub to DNL, prompted by a sudden increase in publisher demand," says Adam Schmidt, CEO of DNAML.

"We estimate that DNAML itself will release around 75,000 titles in the DNL eBook format over the next 12 months, with another 10,000 to 15,000 being produced independently by publishers and authors around the world," said Schmidt.

DNAML offers publishers a very flexible end-to-end eBook solution. With sophisticated design options, simple production/conversion processes, bullet-proof security, and a powerful distribution solution, the DNL format is the ebook format for the Netbook, PC, and laptop market.

As an option the DNL DRM (Digital Rights Management; see www.dnldrm.com) offers extremely powerful distribution tools that allow the publisher to maintain contact with eBook buyers. "The DNL DRM is an open system," explained Schmidt. "We strongly believe that publishers understand their customers and can market digital versions of the print book appropriately to them if they are given the ability to do so. Allowing publisher's access to consumers that have purchased their eBook and have opted in to receive updates and further notifications of new offerings is uncommon within current book-distribution systems. However, we believe that this concept will catch on and publishers will be promoting directly to their customers just as software publishers have been doing successfully for over a decade now." said Schmidt

About DNAML

Headquartered in Sydney, Australia, DNAML Pty Limited is a software-development company specializing in e-publishing solutions.

Over the past ten years DNAML has created innovative products in the field of electronic publishing, based around its document-authoring system, Desktop Author. Desktop Author can be used to create multimedia empowered, interactive, and secure eBooks in the DNL eBook format.

The DNL eBook format embeds a payment gateway system into the ebook itself, allowing purchases to be made from within the ebook. The DNL eBooks are protected with the DNL DRM (Digital Rights Management) system which also allows for the DNL eBooks to be sold on a try-before-you-buy basis.

For further information please visit

www.DNAML.com.
CONTACT:
DNAML - Australia
Adam Schmidt
+6128485111
adam@dnaml.com