Polysort President to Address SEO Strategies at Plastics Industry Conference

CHICAGO — Polysort LLC President Angela Charles will present "Strategies for SEO Success" at the "Business of Plastics" Conference during the International Plastics Showcase at McCormick Place, June 22-26.

"With 87 percent of business-to-business buyers saying that they do online research before making any purchasing decision, having a website that can easily be found in search engines has become critical," Charles said. "At the same time, current economic conditions require businesses to make prudent financial decisions with their limited marketing dollars."

The speech will give plastics company owners and marketing managers critical information on the importance and value of positioning industrial websites on Google through organic search engine optimization.

The discussion will include:

- An overview of on-page and off-page optimization techniques;
- The importance of SEO keyword research;
- Plastics industry keyword research examples;
- A case study of a search engine optimization project.

The Business of Plastics Conference, sponsored by the Society of the Plastics Industry, operates in conjunction with NPE 2009, which draws 75,000 plastics professionals from 120 countries.

Charles joined Polysort in 1995 after a 10-year career in business journalism, primarily with plastics industry trade publication Plastics News, where she was a founding staff member as assistant managing editor.

Polysort launched the first plastics and rubber industry portal site in 1995 and since that time has provided full-service website design, development, and search engine optimization services for companies in the plastics and rubber industry. The company is a recognized expert in the field of Internet marketing, particularly for industrial businesses.

In 2004, Polysort leveraged its web design and SEO expertise with the expansion of services outside the plastics and rubber industry, through the launch of Pilot Fish SEO, a web design and search engine optimization firm, also located in the company's offices in Akron, Ohio. Pilot Fish serves primarily business-to-business clients in a host of industries, including metals, packaging, construction, real estate, pharmaceutical and medical.