Timeshare Resale Advertising Company Announces Record Number of Buyer and Rental Offers for 2005
August 24, 2005 (PRLEAP.COM) Business News
Hampton, New Hampshire — SellMyTimeshareNOW LLC recently announced that the total value of all sale and rental offers presented to its advertisers so far for 2005 totals more than $50,000,000.00 This sum is not only a record for this growing timeshare-by-owner advertising company, it is also an industry milestone. Whereas this can be attributed to sound marketing strategies, many within the company feel that this record total reflects changes in how people perceive the concept of timeshare. “It’s very tough to sell timeshare,” says SellMyTimeshareNOW CEO Jason Tremblay. “The resale market is flooded with sellers looking for buyers. Any company that wants to succeed long-term in this business has to be able to attract buyers, period. There’s no way around that. One way to tell if a company can make good on its promises is to go to the Better Business Bureau’s website at www.bbb.org. There, you can compare the BBB records of every company out there.” Another indicator of a company’s ability to attract buyers is their willingness to document internet traffic statistics. Anyone can claim to have a “timeshare resale” website. A site that attracts over 10,000 prospective buyers a day is a different story. Timeshare owners should avoid being persuaded by a smooth talking salesman and always demand proof before spending money to sell their timeshare.
Timeshare owners are drawn to online timeshare-by-owner advertising companies because they don’t want to pay commissions or other broker fees when selling their timeshares. Ideally, for a one-time, up-front fee, a timeshare resale advertising company will promote a timeshare property until the unit is sold or rented.
“A lot of companies have no interest in following through once they’ve collected the fee,” says Tremblay. “Maintaining high search engine visibility is often cost-prohibitive for most businesses in our field. It isn’t cheap: we spend tens of thousands of dollars weekly for targeted advertising for our clients.”
This record amount of sale and rental offers indicates the continuing evolution of the timeshare resale industry. Beginning in the 1980s, large hotel companies discovered the lucrative potential of timeshare, and began allocating large sums of money toward resort development. Companies like Marriott, Hilton and Starwood brought a new standard of respectability to an industry frequently marred by deceptive sales practices and misrepresentation. The reputation and brand power of these companies has helped popularize the concept of timeshare, while at the same time improving the timeshare industry’s image. Increased consumer knowledge and greater corporate accountability have made life difficult for timeshare scammers, but this multi-billion dollar industry still attracts some unethical businesses.
Jason Tremblay continues: “There’s still a lot of bad guys out there, and the resale sector is especially notorious. When considering a timeshare resale company, due diligence is an essential part of the process.”
For more information, visit http://www.sellmytimesharenow.com