CENTURY HARLEY-DAVIDSON RIDES TO THE RESCUE

MEDINA, OH, MARCH 12, 2009- Times are tough all over. Challenging economic times have forced layoffs and cutbacks around the country. The country is awash in depressing news. Now is the time for neighbors to help neighbors and friends to look out for friends. Now is the time for area merchants and businesses to reach out to their communities, to offer a helping hand to help who and where they can. Harley-Davidson as one of the best known American companies, its foundation and Century-Harley Davidson in Medina set the tone in their support of this area's many worthwhile causes.

Whether it's supporting local art students at Medina High School, scholarship funds for college bound students, support of local National Guard, blood drives, or the local fight against cancer Century-Harley Davidson has made a commitment to giving back.

"Harley-Davidson stands for so much more than riding with the wind in your hair, it's a commitment to a way of life, to your friends, fellow riders and neighbors. Our riders share a passion for their bike and the lifestyle – they are brought together by Harley and as a group have been able to help many people in our community. We share the passion and are proud to work with the help of many volunteers to reach out to our community and help others." Pam Norton, President of Century-Harley Davidson.

In the past few months Century-Harley Davidson and their customers have been busy. They generated 91 pints of blood during the 2008 Battle of the Bikers sponsored by LifeShare Blood Services and are hoping to exceed that amount on March 14 during this year's event. They held a family day of "Thanks" at Century-Harley when over 50 children hand-made Thank you cards for the Medina National Guard. They took to the road to support the fight against cancer and raise money for the Cleveland Clinic Taussig Cancer Center. Fifty five riders representing Century Harley Davison rode for 12 hours from Ohio to Norfolk's military bases to commemorate the events of September 11. And members of the Century Harley Davison HOG chapter worked tirelessly in gathering member's recipes and assembling them into cook books. Sale of the cook books has raised $965.00 to date with the target of raising at least $500.00 a year for Century Harley-Davison's Scholarship Fund.

Don Norton, General Manager of Century Harley-Davidson glows with pride as he describes his Northeast Ohio dealership's efforts. "Century Harley-Davidson's community effort says a lot about being a Harley rider, our HOG chapter and our customers in general. There is a total sense of community here. We are family and families take care of each other. That is the spirit of Harley-Davidson." Difficult times have certainly brought out the best of Century Harley-Davidson.

Century Harley-Davison was established in Medina, Ohio in 2000. Bob and Pam Norton purchased it in 2005 and moved their family to Medina. Bob Norton, along with his brother Don who runs daily operations are area natives raised in Stow, Ohio. Century Harley-Davidson employees approx 30 people including trained Service Technicians, Sales and Administrative personnel. The business was established in 2001. Century Harley-Davidson sells new and used motorcycles and provides the products and services that support the Harley-Davidson lifestyle. The H.O.G. Chapter has over 300 active members. H.O.G. stands for Harley Owners Group – members each own a Harley-Davidson motorcycle and are often joined by their Associate Member partners. Their mantra is "Ride and Have Fun".