Objectware Announces Release 4.0 of Its Ecommerce System

Objectware Inc, an Atlanta based web development company, is pleased to announce the latest release of its ecommerce system, PowerShop version 4.0. Since 1996, Objectware has continually enhanced the functionality of PowerShop in order to provide an increasingly compelling, consumer-centric shopping experience supported by a flexible back office management system.

“This latest version of PowerShop encompasses 9 years of real world experience in developing, and maintaining ecommerce systems for a wide variety of clients,” said Chris Ragan, Objectware Director of Sales and Marketing. “By leveraging our knowledge of online technology and listening to our customers, we have again taken our ecommerce services to the next level,” he continued.

PowerShop version 4.0 further enhances Objectware’s shopping cart engine to allow the delegation of tasks and streamlining of processes via their proprietary work flow engine. In addition, Objectware has added “smart” back order inventory replenishment and management, which monitors inventory depletion and triggers the re-ordering of stock when needed. Additional features include coupon redemption, customer loyalty / frequent shopper points, affiliate programs, and the incorporation of Search Engine Optimization techniques and functionality.

“We’ve added numerous modules to the shopping experience side of things, for instance giving shopping cart administrators better control over their product positioning thus providing an intuitive shopping experience to accommodate both new and existing customers,” Ragan added.

Designed for clients ranging from small businesses to large multi-store retail outlets, Objectware’s ecommerce solution can be customized to fit the unique needs of any client. Powershop is designed to integrate online and offline commerce including Point of Sale Systems (such as Microsoft's RMS) and other back-office infrastructures.Powershop 4.0 allows Objectware to continue to help online businesses increase their visibility and profitability.

To learn more about Objectware’s custom ecommerce / shopping cart applications, please go to http://www.objectwareinc.com/Services/PowerShop .

About Objectware Inc
Established in 1996, Objectware, Inc is a professional web development company based in Atlanta, Georgia that offers web development, wireless solutions, custom software development, and ecommerce / shopping cart applications. By focusing on helping companies create an innovative and effective ecommerce websites, Objectware allows them to generate a significant return on their Internet investment. Objectware's suite of web development services empowers business by leveraging web technology in order to attract new customers; increase efficiency; reduce operating costs; and boost customer satisfaction.

For more information on Objectware, please visit www.objectwareinc.com or call 770.825.0156.