Synchronica Wins European Seal of e-Excellence at CeBIT for SimpleMail

Royal Tunbridge Wells, March 9, 2009. - Synchronica plc, international provider of mobile email and synchronization solutions, has been awarded the European Seal of e-Excellence at CeBIT for the third year in a row. The jury, comprising representatives from the European Multimedia Forum (EMF), awarded Synchronica a Silver Seal of e-Excellence for the mobile email product Synchronica SimpleMail. The prestigious European Seal of e-Excellence rewards ICT and digital media companies that have demonstrated an excellent track record in product or service innovation and marketing.

Synchronica SimpleMail is an innovative solution that pushes emails to virtually any mobile device on the market. SimpleMail supports email-to-SMS and email-to-MMS gateways and push-to-WAP/XHTML browser access, making it ideal for entry-level phones.

Users of entry-level handsets send and receive emails as a standard SMS or MMS; their replies are then converted back to email. SimpleMail also includes a document transcoding gateway, which allows a variety of attachments, such as Word, PowerPoint, and PDF documents, to be displayed on mass market phones.

This gateway also optimizes images for display on a mobile phone, thereby reducing bandwidth requirements. Users can sign up for the service from their mobile phones rather than having to do so from a PC. This is a major advantage, particularly in emerging markets where PC and broadband penetration is low.

Nicole Meissner, Chief Marketing Officer of Synchronica, says: "Worldwide, there are more than four billion mobile phone users and more than two billion mailboxes. Our mobile email solution works on anything from smartphones right through to feature phones and entry-level devices. Recognition from the EMF for the third year in a row is testimony to our leading edge products and innovative marketing strategies."

About Synchronica

Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway and the device backup solution Mobile Backup. Based on industry standards, Synchronica can reach the built-in email and synchronization clients of more than two billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica's products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.

Headquartered in England, Synchronica has a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com