Early to Rise CEO Announces Recession-Proof Marketing Strategy

Las Vegas, Nevada – February 24, 2008 - Is it possible that the recession can actually mean INCREASED profits for your business?

"Absolutely!" said Early to Rise Publisher and CEO MaryEllen Tribby in a groundbreaking speech to a group of elite business, marketing, and self-improvement thought leaders. At the invitation-only Speakers & Authors Networking Group event today she revealed her "channelize it" approach to boosting profits in any marketing campaign.

Tribby explained that in a recession, using multiple "channels" for advertising - email, audio, video, teleconferences, and more - gives your customers more than one way to buy, and you reach them in the way they like to be reached. In short, it's good for the customer and your business!

"No matter what type of business you have, a multi-channel campaign can increase sales and profits," Tribby told the gathered Speakers & Authors Networking Group members, which included Tony Robbins, Jack Canfield, and Raymond Aaron. "Are you advertising your Internet information business solely through e-mail? Channelize it!"

"Slice and dice that copy and use it for pay-per-click campaigns, banner ads, or insert ads in online newsletters," Tribby continued. "Then, if appropriate to your business, use social media like social networking sites and forums, and look for joint venture and affiliate partners. You might even try to advertise offline on the radio, TV, and print ads. Test, test, test… until you find what works – then run with the winners!"

If you're not using this multi-channel approach in your marketing, then you're leaving millions of dollars on the table, Tribby told the assembled group, which also included marketing guru Rich Schefren, teleseminar king Alex Mandossian, Zappos.com CEO Tony Hsieh, motivational speaker Les Brown, product launch formula creator Jeff Walker, business optimization specialist Stephen Pierce, and many, many more.

Tribby, who quadrupled Early to Rise's profits in her first 15 months on the job, described the three key factors to her "channelize" method: mind set, direct response fundamentals, and multi-channel marketing.

Mind set, said Tribby, is a mental checklist that guides every decision: Only proceed if "it" is good for our customers AND for our business.

Direct response fundamentals give you the advantage of specific and quantifiable results. This means you know exactly your return on investment from your marketing efforts, which allows you to roll out with the "winners."

And why multi-channel marketing? As Tribby, author of Changing the Channel: 12 Easy Ways to Make Millions for Your Business, pointed out:

*Customers who buy from two channels vs. one are between 20% to 60%
more valuable.

*Customers who buy from three channels vs. one channel are 60% to 125% more valuable.

*Plus, multi-channel customers buy a wider range of products.

The key to a successful "channelized" marketing campaign, said Tribby, is that your message is consistent and coordinated across marketing channels.

The "channelize it" approach gives your customers more than one way to buy, and you reach them in the way they like to be reached. In short, it's good for the customer and your business!

For more information visit http://www.earlytorise.com and http:// www.changingthechannelbook.com/.

About Early to Rise
Early to Rise (www.earlytorise.com), founded by Michael Masterson, is an affiliate company of Agora Publishing. Headquartered in Delray Beach, Florida, Early to Rise is published 7-days a week and has nearly 450,000 avid daily readers.

For press inquires, please contact Jason Holland at 561-921-0001 ext. 319.

URL:
http://www.earlytorise.com
http://www.changingthechannelbook.com/