Can it be True—Christian News in the Secular Media?

With catchy agency phrases like “PR with a Higher Purpose” and “Kingdom Impact in the 21st Century,” it’s not surprising that what once seemed like an impossibility for Christian organizations, businesses, and ministry leaders is now a genuine reality—Christian News in the Secular Media.

At the forefront of this media-blessed-turnaround is the Christian PR firm, “WDC Media,” an industry leader in Public Relations and Media Relations specializing in secular news crossovers for Christians.

Although now a thriving force in the media world, the road to success did not come easy for WDC Media.

“Talking to pastors and Christian leaders about crossing their message over as news to secular media was a real challenge when the agency was first founded,” says Susan Zahn, a faith and family marketing expert and the Founder of WDC Media. “I walked by faith and not by sight.”

According to Zahn, Faith has paid off in a big way.

Today, WDC Media is booming as it helps Christian organizations take their messages to the streets and plant powerful seeds in the hearts and minds of a secular society through the use of the media

“WDC’s core target audience is the unchurched,” says Zahn. “The single stay at home mom with only TV as a companion; the divorce lawyer who hates his life and reads the newspaper from cover to cover; the disillusioned policeman who secretly drinks at home and surfs the net; the teenager who feels empty inside and escapes through the use of music and drugs; the prodigal son who has lost his way,” states Zahn.

“Unlike most PR firms that passively rely on press releases, WDC Media succeeds by personally contacting journalists and aggressively pursuing the interests of its clients,” states Michael J. Vlach, Ph.D., Professor of Philosophy at Southeast Community College in Lincoln, Nebraska. “Christian groups that want the world to know what they are doing really ought to consider letting WDC Media help them.”

Vlach, who is also the Founder of ChristianEdit.com and TheologicalStudies.org, a one-stop Christian information and news site, is also the Editorial Director for WDC Media. “WDC has assembled a professional team of writers and editors to ensure outstanding media content for all its clients,” he says.

“WDC understand the importance of knowing how to talk to secular media,” reports Pastor J. Chavez, of Phoenix Inner City Church. “Their team identified four separate stories for our church and framed each item as a news story which resulted in media coverage. That kind of driven PR was unheard of before WDC Media arrived on the scene. It just didn't exist.”

“WDC Media is a PR firm that gets results,” reports Bob Higely, Vice President of Cable and Satellite at Trinity Broadcasting Network (TBN). “We at TBN are very grateful for WDC's hard work and public relations skills.”

With its central hub in California, WDC uses an operational style that is proactive, client-responsive, and results-orientated.

“We are a channel that the Holy Spirit is raising up in these last days to reach the lost through mediums they can relate to—News, TV, Motion Pictures, Books and Music,” emphasizes Zahn. “It’s about His Glory, not ours.”

For more information about WDC Media, visit them at www.wdcmedia.com