Ryarc's digital signage software comes in 'first' for fitness clubs across Middle East

Ryarc has announced their digital signage software has been selected by First Media Group to power Fitness First's digital signage network across the Middle East. Deployment has already concluded in the United Arab Emirates while it continues across the entire Middle East and is planned for completion at the end of this quarter. Four to six screens in each club will provide internal communications as well as an external platform to generate revenue from advertising.

Ryarc's CampaignManager software was chosen by Fitness First ME after the success of their current deployment across Fitness First Australia which currently has 75 clubs and growing. By the end of Q1 2009 the entire Middle East will be deployed including Lebanon, Jordan, Bahrain, Saudi Arabia and Qatar. In 2009 a new club will open each month and the goal is to have CampaignManager operational within a month of opening.

Gareth Pearce, Managing Director First Media Group - Fitness First, commented "The digital signage platform is our central pillar to allow improved communication and relationships with external and internal members. CampaignManager suits our requirements perfectly, offering an easy one stop shop that Fitness First can rely upon for easy installation and support." Pearce added "Digital signage provides accountability, movement and animation to our business model and Ryarc's software delivers on all these aspects and more."

Sales and Marketing Manager of Ryarc, Ben Mooney says "We are delighted to be working with Fitness First on the rollout of their digital signage network across the Middle East. It is a testament to the flexibility, success and value of our products that Fitness First has rolled out CampaignManager across multiple regions around the world."

About Ryarc Media Systems (http://www.ryarc.com)

Ryarc is a software company focusing on Digital Signage Software, distributed audio and playback technology. Ryarc's core product is CampaignManager, an end-to-end Digital Signage management platform which is used worldwide to operate and manage digital signage networks, large and small. Ryarc also allows you to expand your digital signage network to include an audio (in-store radio) platform as well as an internal communications channel, all managed from a central location. Please feel free to contact Ryarc to ask any questions….Ryarc related or industry related we are here to help make it happen.

About Fitness First (http://www.fitnessfirst.com/)

Fitness First is the largest global health club gym operator with over a million members in 500 clubs worldwide. Focusing on the ethos 'Fitness First for Everybody', Fitness First offers world class facilities at an affordable price. As the fastest growing gym company in the world, Fitness First continues to deliver on its promise of guaranteed value and great service for its members – a simple formula with a proven track record of success. First Media Group provides marketers of products and services with the opportunity to engage with an affluent and hard-to-reach demographic.