Brand Expert Predicts U.S. Recession to Spark a Surge in New Small Business: Out of Work Professionals Join the Entrepreneurial Movement

Los Angeles, CA (February 3, 2009) – Smack dab in the middle of what is being called one of the worst recessions in American history, and nearly half a million Americans in the professional and business sectors out of a job in 2008, business expert and BrandU™ co-creator W. Vito Montone is predicting a surge in new businesses in the forthcoming years – a so called "re-birth" of the entrepreneurial spirit.

Highly qualified business professionals with mid to upper management credentials are on market, but with so few opportunities for employment, are now looking for another avenue, and with cash and cash equivalents at their highest since 1995, nearly $9T, this is a likely reality.

"What we are about to see just reaffirms the entrepreneurial spirit of America — that small businesses are the backbone of our nation's economy. We look forward to seeing Americans take advantage of the opportunities this country has to offer," commented brand expert and BrandU™ co-creator W. Vito Montone. "The recovery will be the American dream in action once again!"

There's never been a time in history like today's information age that gives the solo entrepreneur the same access to "how to" information that big companies have, such as tools, technology, and even customers. One can easily find business-building advice in books, CD's, MP3's, radio shows, TV shows, DVD's, seminars, workshops, tele-seminars, webinars, podcasts and websites – all for free.

"Entrepreneurs have the power to change things, because they have the power to create something real from just an idea," added brand expert and BrandU™ co-creator Kim Castle. "In hopes of reaching millionaire status, everyday people are taking that entrepreneurial leap. It's amazing and scary too!"

While today's economic climate is a good time to make bold business moves, ironically it's the scariest time. A new entrepreneur can't help but be impacted by negative messages in every form of media. Those influences effect decision-making, and often create inaction.

"People become crippled under the weight of negativity, and quickly put up walls to protect themselves," commented Castle. They become consumed with limiting thoughts, so they just give up."

An expert in fear transformation, Castle says that while fear plagues our everyday lives, there is hope. Through her studies, she discovered a step-by-step, fear transformation process that gets at the root of fear and shifts expansion.

"Now more than ever is not the time to let fear get in our way," urged Castle. "This country needs for us entrepreneurs and new small businesses to take bold steps. It's the only way."

To learn more about BrandU's fear transformation process, visit www.brandu.com.

About BrandU: BrandU is the creator of the world's only process-based, results-driven, Integral approach to business creation supporting entrepreneurs from idea, to brand to market. Visit www.BrandU.com.