youcalc Announces Free Adwords Analytics Gadgets for iGoogle

Menlo Park, CA– January 30, 2009 – youcalc, a provider of on-demand analytics apps for online advertising and on-demand CRM, today announced four new free apps to help online marketing professionals optimize their Google AdWords campaigns:
- Google AdWords Campaign Performance Analyzer;
- Google AdWords Campaign Overview;
- Google AdWords Top Campaigns with Client Accounts;
- Google Adwords Campaigns with Drill Down and MCC.

Unlike Google's own AdWords management interface, the youcalc apps enable users to easily monitor CPCs (costs per click), CTRs (click-through rates) and conversion costs across all their AdWords campaigns. This provides actionable insight into which adjustments to make in order to increase campaign performance. The outcome is reduced advertising costs, improved marketing efficiency, and a lot of time saved searching for oppportunities for improvement.

Search marketing professionals who manage several AdWords accounts for their customers can use the advanced app editions, which allow for easy switching of accounts (called "MCC enabled").

The youcalc platform also enables SEM professionals to customize apps to specific customer needs, and to build new AdWords analytics apps from scratch.

"We plan to continually extend our offering to AdWords users and SEM professionals, so expect to see more AdWords analytics apps on youcalc soon," said Rasmus Madsen, cofounder and CEO of youcalc. "AdWords campaign optimization is an area in high demand, because businesses are spending thousands of dollars each month, without knowing which placements, keywords or campaigns work best. We help companies save money on their marketing budget, without reducing marketing impact."

To obtain access to youcalc's AdWords apps, visit www.youcalc.com/apps/adwords

About youcalc
youcalc offers an on-demand analytics platform for businesses and private users.
Business users can build and run custom analytics apps (sales analytics, marketing analytics, HR analytics, etc.) on top of on-demand/SaaS applications. Current solutions cover analytics for Salesforce.com, SugarCRM, Highrise CRM and Google AdWords, with more systems and solutions added each week. Businesses pay a monthly subscription fee, which gives access to run any number of analytics apps on any number of data sources.

youcalc offers private users free access to run analytics apps and widgets on most public data sources (Google Finance, eBay, Amazon, etc.), allowing users to create and share interactive chart widgets that analyze data for sports, politics and finance. youcalc offers a vast library of analytics apps, which users can run as is or customize. For news and product updates, please visit the company blog: www.youcalc.com/blog