Pharmaceutical and Herbal Medicine Books Now Available from the Multilingual Website of Business Horizons

New Delhi, India, September 27, 2004 – Business Horizons (www.businesshorizons.com) today announced the launching of their new multilingual website offering a large variety of technical publications catering exclusively to the fields of pharmaceuticals and herbal medicine. The new website is full of new features – new books, larger range of own published and carefully screened books from recognized authorities in respective fields, easier navigation to find books that a customer needs, new lower prices, more user friendly and secure shopping experience and best of all - the new website is multilingual to improve customer satisfaction and infuse confidence in the customer whose primary language is not English.

As the customer base of Business Horizons is spread over 80 countries worldwide, communications are often encountered in various languages. To solve this problem to a large extent, five languages (besides English) have been chosen to present the new website – French, German, Italian, Spanish and Portuguese. Between these languages, over 90 per cent of the customer base is serviced in their own native language. The localization has been done through translators who are native speakers of the respective languages.

The pharmaceutical business of today is a complex interplay between the pharmaceutical industry (manufacturers), pharmaceutical research, pharmaceutical technology, regulatory environment and market demographics. Manufacturing technology therefore plays a vital role in ensuring compliance with current pharmaceutical regulations. This includes quality assurance (QA), standard operating procedures (SOP), GMP guidelines, facility management, maintenance and training. Top quality books from Business Horizons covering these niche areas have found buyers among the pharmaceutical companies, research institutions and universities in over 80 countries worldwide.

Pharmaceutical sciences today involve the development, manufacture and marketing of medicines that may be of synthetic or natural origin. Therefore pharmaceuticals include medicinal plants, herbal medicine, botanical medicine, alternative medicine, dietary supplements, nutritional supplements, herbal supplements, nutraceuticals and cosmeceuticals. To cater to these areas, Business Horizons provides technical books written by experts in the fields of medicinal plant cultivation, herbal medicine manufacture, quality control of herbal drugs, GMP for botanicals, herbal pharmacopoeia and Ayurvedic pharmacopoeia of India besides a range of books giving detailed botanical and phytochemical information on medicinal plants and their standards and standardization methods.

About Business Horizons
Business Horizons is a dynamic and growing company engaged in the publishing and marketing of quality books serving the niche markets of pharmaceutical industry and herbal/ botanicals/ nutritional supplements industry. It brings high quality information to a global market. From the publication of the first book, Business Horizons has grown to become one of the respected international publishers in the niche areas of pharmaceutical and herbal medicine fields. The books are evolved around the technology requirements of these industries and are intended to foster their growth and technological innovations. Business Horizons takes pride in the international appeal of its titles, and the list of authors includes leading scientists from all continents. A qualified pharmacist J. P. S. KOHLI who has worked in various capacities in pharmaceutical industry, including manufacturing, exports and engineering, is the company promoter. As a company therefore, Business Horizons is focused on the fields that it knows intimately and are perceived to be a source of technology through the books, and understand perfectly what the industry desires in the form of information resources.

Contact:
J. P. S. KOHLI
Business Horizons
http://www.businesshorizons.com