Synchronica Signs Up Entel PCS as First Operator in Latin America

Royal Tunbridge Wells, January 26, 2009. - Synchronica plc, the international provider of mobile email and synchronization solutions, has won a key contract in South America with leading Chilean mobile operator Entel PCS. The agreement, Synchronica's first win in the region, will enable Entel PCS to launch a mass email solution called Email Movil to subscribers, an affordable instant email (push email) and synchronization service that works on a broad range of mobile phones in use today.

Entel PCS has a 43.4 percent revenue share of the mobile market in Chile and almost six million subscribers. Synchronica's push email and synchronization solution supports Entel PCS's stated aim of focusing more on value-added services as a way of increasing overall subscriber revenues and improving customer loyalty.

This agreement represents the first win for Synchronica's strategic partner Brightstar. Brightstar was appointed in February 2008 to promote Synchronica Mobile Gateway in high-growth regions, such as Latin America.

Carsten Brinkschulte, CEO of Synchronica comments: "The agreement with Entel PCS, a major player in the South American market, represents a key milestone for Synchronica. By offering this innovative push email service that works on almost any handset, Entel PCS can accelerate mobile email adoption rates, resulting in higher ARPU over time."

Rodrigo Baudrand, Business Solutions Manager of Entel PCS adds: "We share a common view with Synchronica that value-added services, such as mobile email, represent the future for our business. We are continually looking to provide our customers with life-enhancing value-added services that raise ARPU and improve customer loyalty, and with the Synchronica Mobile Gateway we have a simple and easy to use email solution that will help us do just that."

About Entel PCS

With almost six million subscribers, Entel PCS leads the main financial, brand, and service indicators in Chile and was awarded with the Frost & Sullivan prize for the Best Mobile Service Provider 2007 in Latin America. Entel PCS is part of Empresa Nacional de Telecomunicaciones S.A., the largest telecommunication company in Chile that provides mobile, data and IT, and internet services, local and long-distance telephony services (together with related services). Entel also has operations in Perú and is listed on the Chilean stock exchange (Bolsa de Comercio de Santiago) under the ticker symbol ENTEL. Its headquarters are located in Santiago, Chile. More information is available at http://www.entelpcs.cl

About Brightstar

Brightstar Corp. is a global leader in customized distribution and supply chain solutions for the wireless industry. Headquartered in Miami, Brightstar operates sales, distribution, and manufacturing facilities in 50 countries on six continents, providing the largest global reach for its customers. Brightstar was named a Global Growth Company by the World Economic Forum, an exclusive list of 142 companies recognized for being visionary and fast-growing businesses that have exceptional executive leadership and are redefining their respective industries. For more information, please visit http://www.brightstarcorp.com

About Synchronica

Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway and the device backup solution Mobile Backup. Based on industry standards, Synchronica can reach the built-in email and synchronization clients of more than 1.5 billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.
For more information, please visit
http://www.synchronica.com