Research and Markets: The Mobile Industry sees Full Track Downloads (FTDs) as a Promising Strategy to Grow Revenues by Increasing Mobile Data Usage and Reducing Churn

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22904) has announced the addition of Get on Track With Mobile Music: Exploring Mobile Music Best Practices to their offering

Will mobile music significantly increase operator mobile data ARPS? In the hopes of replicating the success of online music download services, the mobile industry sees Full Track Downloads (FTDs) as a promising strategy to grow revenues by increasing mobile data usage and reducing churn. Ultimately, the success of mobile music will rest heavily on the value it presents to all its stakeholders.

"Get on Track With Mobile Music: Exploring Mobile Music Best Practices" analyzes two successful mobile music business models - SK Telecom's 'MelOn' and KDDI's 'Chaku-Uta Full' - and provides strategic advice for operators to maximize the opportunity. By analyzing KDDI's and SK Telecom's success, this report charts the evolutionary path of mobile music services through an examination of business models, enabling technologies, stakeholders and global developments.

Full Track Downloads will be popular and - if managed correctly - profitable for providers. "Get on Track with Mobile Music" outlines the framework for success with this emerging business model.

Use this analysis of the contrasting mobile music business models used by SK Telecom and KDDI to decide the best way to launch similar services worldwide.

Assess Mobile Music Stakeholder Value Propositions

- Network Operators
- Content Providers
- Hardware Manufacturers
- Music Industry
- Consumers

Companies mentioned in the report include:

- Audiovox
- BMG
- Cingular Wireless
- Microsoft
- EMI
- Virgin Mobile
- KDDI
- SK Telecom
- LG Telecom
- KT Freetel
- Motorola
- Napster
- NetFlix
- Blockbuster
- NTT DoCoMo
- Vodafone
- Palm
- Sony Music
- RealNetworks
- MusicMatch
- Samsung
- Audiovox
- Sony Ericsson
- Nokia
- Sprint PCS
- Verizon Wireless
- Warner Music

For more information visit http://www.researchandmarkets.com/reports/c22904

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980