NetBooster announces the launch of its own Bid-Management tool used to manage Pay per Click campaigns

Advertisers on Paid Listing providers have to use the company’s own client management interface, which makes it complicated and time consuming to gather data to assess a campaigns’ performance. This will be made worse when the main European Pay per Click providers (Google, Overture, Mirago and Miva) are joined by MSN and Wanadoo.

The NetBooster Bid-Management Tool enables the automated recovery of data, which is essential to the monitoring of a campaign - consultants can then focus on the analysis of results and optimisation of their client’s search marketing strategies.

The NetBooster Bid-Management Tool analyses for each keyword or keyword combination:
- Position amongst the ads
- Turnover
- Volume of traffic
- Conversion rate
- Cost per transaction
- Rate of return on investment
- ROI

The Tool also controls the volume of traffic depending on whether the client’s strategy is to focus on maximum ROI, maximum traffic etc. All the data is then integrated in the NetBooster monitoring platform so that its clients can closely follow the performance of their campaigns on a daily basis, and can be operated in all languages and all character sets.

Jean-Pierre Eskenazi, Netbooster Chairman, says “this technological advance gives NetBooster a strong competitive advantage since very few Search Engine Marketing agencies own tailor made software. Thanks to that software our consultants will be able to spend more time on the marketing strategy of their clients”.

NetBooster is a search engine marketing agency that offers site optimisation, paid listings management and traffic generation. They have offices in London, Paris & Frankfurt and work globally for over 600 clients. For more information on NetBooster, visit www.netbooster.co.uk or contact Janak Mistry, Sales Manager, on +44 20 7726 7126 or email info@netbooster.co.uk.