Research and Markets : Evolution of Nokia, Motorola, Bird and TCL's distribution strategy in the Chinese Mobile Phone Market

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22844) has announced the addition of The Evolution of Mobile Phone Channels in China to their offering

Overview of Chinese mobile phone market scale and the four main distribution models adopted; evolution of Nokia, Motorola, Bird and TCL's distribution strategy; analysis of major channel players such as mobile operators China Mobile and China Unicom, retail chains Gome, Suning Appliance, and Yongle, mobile phone agents PTMC, CellStar, and Telling, as well as dedicated handset retailers Zhongyu, Xieheng, Dixintong, and Zoomflight. Also looks at the tack distribution channels are taking with the approach of 3G services.


The Chinese Mobile Phone Market
Distribution Network Models in the Chinese Mobile Phone Market.
China Distribution Models Adopted by the Leading Brands
Leading Handset Distributors in China
MIC Perspective
Appendix

List of Figures

Figure 1 Chinese Mobile Phone Market Scale, 1995 - 2004
Figure 2 The National General Agent System
Figure 3 The Directly controlled Distribution Network Model
Figure 4 The Direct Supply Model
Figure 5 The Direct Sales Model
Figure 6 Nokia's China Handset Market Distribution Model
Figure 7 Motorola's China Handset Market Distribution Model
Figure 8 Bird's China Handset Market Distribution Model
Figure 9 TCL's China Handset Market Distribution Model
Figure 10 PTMC's Handset Sales Volume, 1999 - 2003

List of Tables

Table 1 China Mobile's Customized Handset Launch Dates, Supplier, and Postioning
Table 2 Gome Outlets in China and Hong Kong
Table 3 Gome's Mobile Phone Handset Sales Performance, 2002 - 2004
Table 4 Yongle's Outlets in China
Table 5 Expansion of Yongle's Operations, 1998 - 2004
Table 6 Handset Brands Handled by the Leading Chinese Handset Agents
Table 7 China's Leading Specialist Handset Retailing Chains
Table 8 Handset Brands Handled by China's Leading Specialist Handset Retailing Chains



For more information visit http://www.researchandmarkets.com/reports/c22844

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980