Belle Tire to Use Hocking Media Group

Troy, Mich. (December 9, 2008) – The Hocking Media Group, a media planning and buying agency, and Belle Tire, the tire and automotive service retailer headquartered in Allen Park, Mich., today announced Hocking Media Group will handle all media planning and buying for Belle Tire.

Under this agreement, Hocking Media Group will create and execute integrated media plans that combine new and traditional media — for example, Internet, mobile advertising, broadcast, print, and sports marketing — to reach Belle Tire consumers in Michigan and Ohio.

Hocking Media Group specializes in helping companies increase their marketing effectiveness by re-engineering the way they connect with customers in today's complex and highly fragmented media environment.

Hocking Media Group was formed earlier this year by Kara Hocking, previously executive vice president of Michael Flora & Associates, a full-service ad agency in Troy, Mich. Hocking has more than 25 years' experience in marketing and advertising, including managing client relationships, brand positioning, multi-media campaigns and media planning strategies.

Belle Tire, a family owned and operated business since 1922, has more than 80 tire and automotive service stores throughout Michigan and Ohio. For more information, visit www.belletire.com.