Eagle Eye Solutions finalists in CNET Networks UK Technology Awards 2005

19 August 2005, London, UK

——Begins——

Eagle Eye Solutions http://www.eagleeyesolutions.co.uk have been announced as a finalist in the CNET Networks UK Technology Awards 2005 http://www.cnetnetworks.co.uk/awards/about.html. The CNET Awards, now in their 3rd year, recognise innovation, application and excellence in technology and business.

Eagle Eye Solutions entered their product ‘BuyMeaBeer’, a unique peer2peer mobile voucher scheme launched in September 2004, that is designed to be the first true use of the mobile phone as a mobile electronic wallet. BuyMeaBeer is a product that is as simple as it sounds - an SMS (text message) voucher service that allows people to buy family, friends and/or colleagues a beer via their mobile phone. By visiting the BuyMeaBeer http://www.buymeabeer.com website, anyone can buy and send a voucher for a bottle of wine, beer, champagne etc., to another mobile phone. The voucher can then be redeemed in any Corney & Barrow wine bar in London.

BuyMeaBeer has been nominated as a finalist in the ‘Retail / Leisure Sector Technology Project of the Year’ category, the judging criteria for which was:

§ Successful implementation
§ Return on investment
§ Increased productivity
§ Innovation
§ User benefits

Other finalists in this category include Dominos Pizza / AKQA, British Airways and Harvey Nichols.

Steve Rothwell, Technology Director at Eagle Eye Solutions comments, “We are very excited to be a finalist in this category alongside such strong competitors. We have had a very busy year developing and launching BuyMeaBeer and for it to be nominated at such an early stage is fantastic. This goes to show that the playing field for big and small players is really not as vast as some may think. CNET has a great reputation within the technology world and previous winners have gone on to do great things, winning this award would be fantastic recognition and provide amazing opportunities to further develop our business.”

Finalists in other categories of the CNET Networks UK Technology Awards can be found at http://www.cnetnetworks.co.uk/awards/how_enter.html. The awards will be presented at a gala dinner on 27 September at The Hilton Park Lane Hotel, London.

——Ends——

——Notes to editors——

This press release in available in PDF, plain text and Word formats. Photographs are available of the team.

The media spokesperson for Eagle Eye Solutions is Stephen Rothwell, Technology Director.


About Eagle Eye Solutions
http://www.eagleeyesolutions.co.uk

Eagle Eye Solutions, founded in 2004, is a cutting edge digital marketing and technology company that creates and supplies technology solutions packaged with retail marketing applications, providing retail and leisure clients with customer driven, cost efficient and highly effective marketing campaigns and retail solutions. In addition to the BuyMeaBeer mobile voucher redemption system, Eagle Eye Solutions have an extended product portfolio that includes mobile ticketing and loyalty programs.


About BuyMeaBeer
http://www.buymeabeer.com

BuyMeaBeer is a unique and involving peer2peer mobile voucher scheme that was developed and launched in September 2004 by Eagle Eye Solutions http://www.eagleeyesolutions.co.uk. BuyMeaBeer.com is an SMS drinks voucher service that allows people to buy family, friends and/or colleagues a beer by sending a gift voucher to their mobile phone using SMS messaging, which can then be redeemed at any Corney & Barrow bar in London.

What is BuyMeaBeer?

BuyMeaBeer is a simple concept but a revolutionary idea and easy for anyone to use.

This is what you do:

1. Go to http://www.buymeabeer.com and click on one of our participating partners.

2. Choose a drink to send, type in your friend's mobile number and a personal message.

3. Pay for the drink.

Your friend will then receive a text message voucher containing your message and details of how they can redeem the voucher at any Corney & Barrow wine bar.

They can then go to one of these venues, show the bar staff their text message voucher; the bar staff put the voucher through their till and in return your friend receives their drink.

So easy your Mum could do it!

——Contact——

Elemental PR

Rachel Hawkes
Account Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 776 665 1244
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####